Honeyweb Blog / Customer Theory
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
How to Predict Your Customer’s Next Move: 7 steps to building a customer theory
Developing a robust customer theory goes beyond gathering a list of data about your customers.
It represents a holistic understanding of who they are so you can more accurately predict their behavior in the marketplace.
Here are the systematic way for you to pull all the insights from your current data and marketing team to create customer-first marketing that resonates with your customers and increases the probability of conversion.
By Flint McGlaughlin
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