Honeyweb Blog / Customer Motivation
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Customer Motivation: How A Craft Brewery Tapped Into The Element That Most Affects Conversion
If you want conversion rate increases, the No. 1 factor to consider is customer motivation
According to the Conversion Sequence Heuristic from MECLABS Institute (parent research organization of MarketingExperiments).
That’s why the letter “m” has the biggest multiplier (4) in the heuristic.
By Daniel Burstein
marketingexperiments.com
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