Honeyweb Blog / Content Marketing
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Content Marketing: 10 Red Hot Tips On Giving Audiences What They Want
Content marketing – the new buzzword that everyone is apparently now doing, even if they’re not doing it all that well.
But according to DWA head of intent APAC Aryeh Sternberg, there’s a sure-fire method that will kickstart your strategy, a method he divulged to both B&T and the many Ad:Tech attendees at yesterday’s conference.
Are You Struggling With Content Creation Ideas For Your Industry?
Do you ever find yourself writing content that you are not excited about? Or you are trying to rank for specific keywords, but the content is unlikely to engage your audience? Or do you just have a boring industry that you think is impossible to create engaging content for? Well say goodbye to lacklustre content in this guest post from Chris Hogan, CEO and Founder of MeMedia.
Remember you are targeting an audience that wants to read what you’ve got to say, that is interested in what you have to offer – that you can help. The secret to creating content for your industry is similar to a well made drink.
How To Use Priming To Improve UX
Watch the trailer for The Hateful Eight, and then fill in the blanks:
K I _ _
Because of priming, you’re most likely to spell k-i-l-l because of the violent images in the video clip. You’re highly unlikely to fill in the blanks to spell k-i-s-s or k-i-n-d, or anything else really. Priming is a popular strategy to influence human behavior, and it’s one that has been studied extensively for quite a while.
Is Egocentric Copy Alienating Your Prospects?
Do you know what the most common advice is for people trying to make new friends? Stop talking about yourself and ask about the other person.
People love to talk about themselves, so by giving into the other person’s desire to do so, you come across as ultimately likeable.
Well guess what? The same is true of landing page copy.
How Your Content Affects Your Email Deliverability
When you create great content, you’re not only working on engaging your subscribers with your current campaign, but you’re continuing a dialogue that started from the time they signed up.
Strong and continued subscriber engagement isn’t just a great stat for marketing meetings it is an identifiable and important metric for email deliverability.
What Types of Content Should You Create? [Infographic]
Do you know what types of branded content to create?
An overwhelming percentage of companies now utilize some form of content marketing, we know this from the annual research that Content Marketing Institute, MarketingProfs, and their partners conduct for both B2B and B2C, and present annually as Benchmarks, Budgets, and Trends. Companies are pursuing content marketing more voraciously than years past: 76% of B2B and 77% of B2C marketers are creating more content than they did a year ago.
![What Types of Content Should You Create? [Infographic]](https://www.honeyweb.com.au/uploads/blog/What_Types_of_Content_Should_You_Create.jpg)
8 Ways To Measure Satisfaction (and Improve UX)
What is User Experience?
There are many definitions for “user experience.” To keep things concise,NN/g defines it like this: “’User experience’ encompasses all aspects of the end-user’s interaction with the company, its services, and its products.” Continuing, it’s important to distinguish this from UI (user interface). Here’s a quote from Peep further defining UX:
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