Honeyweb Blog / Content Marketing
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
The future of content creation belongs to agencies
For decades, there has been a clear, but permeable boundary between advertising and entertainment -- commercial breaks, print ads, radio spots, banners, and pop-ups. But lately, that boundary is quietly, yet violently shattering.
The relationship between advertising and entertainment, like most arranged marriages, begins without trust or love. And occasionally it evolves into something meaningful. The two industries have a long history of creative antagonism, détente, and mutual exploitation. From the obvious, early material like the production of Golden Age television programs by agencies and brands to the ever present migration of ad talent to and from various entertainment endeavors.
How to Optimize Your Content Marketing Strategy for More Leads
Is your content marketing strategy working for your business, or would you like to generate more leads? Where do you start? How do you find the best ideas?
Elliot Shmukler, former product manager of LinkedIn, pioneered the idea that all optimization tactics stem from one of three basic levers:
How to Drive Sales With Content Marketing
Content marketing is very different from other forms of marketing.
With the nature of the internet, you can distribute your messages to thousands of people, with a single click of a button at no cost! It is pretty powerful and the reason why content marketing works, is because it is not all about selling. Unlike other methods that SHOUT Sell, Sell, Sell, producing a piece of content for your customers is more of ‘soft’ way of addressing them and getting your messages across.
5 pieces of content marketing you can create today
Looking to break the marketing equivalent of writer's block? Tap into one of these simple concepts to get your creative juices flowing and create valuable brand content.
Continually creating new content is vital to keeping a marketing message fresh, elevating search visibility, and perhaps most importantly keeping an audience engaged. Content marketing, the practice of creating (hopefully quality) content for the purpose of building an audience that can then be marketed to, has recently come of age in digital marketing. "Native advertising" seems to be the buzzword of the year. And more marketing managers than ever have realized that finding something interesting to talk about can give brands (especially old or stodgy ones) a renewed voice among consumers.
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