Honeyweb Blog / Bidding Strategies
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Google Ads is Removing Two Bidding Strategies in June
Google is planning to remove the ‘Target Search Page Location’ and ‘Target Outranking Share’ bid strategies.
Target Impression Share is a smart bidding strategy which automatically sets bids according to where the ad will show up.
Advertisers can set bids to have their ads show up at the absolute top of the page, anywhere in the top section of the page.
By Matt Southern
searchenginejournal.com
Honeyweb are your local Google marketing experts, contact us to discover how we can help your business.
The Ultimate Guide to Google Ads Bidding Strategies
Choosing the right Google Ads bidding type and implementing a solid strategy for adjusting bids is critical to driving your ad costs down.
Doing the opposite will make you pay more than your fair share.
If you aren’t deeply familiar with the different options you have, blindly choosing one type of bidding is like placing your entire paycheck on red.
By Brad Smith
adespresso.com
Honeyweb are your local Google Ads marketing experts, contact us to discover how we can help your business.
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