Honeyweb Blog
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
The Hypothesis And The Modern-Day Marketer
On the surface, the words “hypothesis” and “marketing” seem like they would never be in the same sentence, let alone the same paragraph.
Hypotheses are for scientists with fancy lab coats on, right?
I totally understand this perspective because, unless A/B Testing CRO (conversion rate optimization) is part of your company’s culture, you may ask yourself, “Where would I ever use a hypothesis in my daily activities?”
By Adam Lapp
marketingexperiments.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
Communicating Value Effectively: Respecting The Customer’s Right To Draw Their Own Conclusions
No one likes a braggart.
When someone states that they’re the best at something, my immediate reaction is to question such a bold claim — and to get a little irritated. It’s cute when a kid does it. It’s not so cute when an adult does the bragging.
Customers feel the same way when they visit your webpage. They are bombarded daily by marketing ads that love to use that word “best.”
By Linda Johnson
marketingexperiments.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
10 Can’t-Miss Episodes of ‘Focus on Customer Service’ - And a New Podcast
After two years and more than 50 episodes, the first known podcast dedicated solely to customer service in social media is saying goodbye.
The Focus on Customer Service Podcast officially ends its run today as a new podcast about customer experience is also launched.
Sponsored from its inception by Social Media Today after its late founder, Robin Carey, took a chance on two guys named Dan with no podcasting experience, FOCS featured interviews with top brands making waves in social media by engaging with customers – answering complaints, questions, and compliments.
By Dan Gingiss
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
Facebook Expands Messenger Lite into More Regions, Increases Audience Potential
Earlier this year, Snapchat CEO Evan Spiegel came under fire for reportedly saying that Snap Inc. was not focused on expanding its flagship app into India because it’s “only for rich people”.
Spiegel also reportedly remarked that he didn’t want to “expand into poor countries like India”.
Spiegel has denied ever making such comments, but even if he didn’t say them, the principle behind such sentiment still remains.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local Facebook marketing experts, contact us to discover how we can help your business.
Facebook Announces New Measures to Tackle Political Interference via Facebook Ads
Following Facebook’s recent investigation into Russian-backed ads which ran on their network in the lead-up to the 2016 U.S. Presidential Election
The Social Network has announced a new set of measures to help them tighten control over ad content and ensure such misuses of their platform are minimized where possible.
Facebook recently conducted an internal investigation after questions were raised over the role the platform might have played in swaying voter behavior.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local Facebook marketing experts, contact us to discover how we can help your business.
Snapchat’s Launching a New AR Art Installation Project
Snapchat’s launching a new project which will enable visual artists to place 3D augmented reality art in specific locations, which users will then be able to locate on a map and visit to inspect.
Snap Inc. sparked speculation about the project when they released a new website with a mysterious countdown running.
TechCrunch inquired as to what the site was about, but Snapchat was tight-lipped, saying only that they’d have 'more to share soon'.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
3 Ways to Retarget Your Instagram Audience with Facebook Ads
Did you know that you can now retarget your Instagram community via Facebook Custom Audiences?
Earlier this year, Facebook started testing out Instagram retargeting, and they've now rolled out the new feature worldwide.
If you've not yet used Facebook Custom Audiences for Instagram, this post will walk you through all the different options for Instagram audience retargeting, and how you can use them to advantage.
By Dora Yanakieva
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
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