Honeyweb Blog
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
How to Combine Instagram Stories Highlights and Story Links to Increase Conversions
Instagram rolled out Stories Highlights and Stories Archive, two new tools which enable users to hold on to their favorite memories from Instagram Stories.
These additional Stories features offer up precious new opportunities for brands to promote their content and attract new customers.
In this post, I'll explain just how to do it, but first, here's a brief rundown of the new options.
By Andrew Macarthy
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
Facebook tests pre-roll ads, shifts Ad Breaks to longer content
Facebook confirmed it will begin testing pre-roll video ads on the platform’s video-centric features
Such as Watch in a blog post outlining several updates to its video distribution and monetization strategy. The test will start with six-second pre-roll ads.
Facebook will show more videos from publishers and creators that people actively want to watch, such as shows or videos that are part of series or content from partners who are creating active communities.
By David Kirkpatrick
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
6 Steps to Promote Your Webinar with Social Media Ads
Businesses love investing in social media ads to promote their webinars because they have a high registration rate of 51%.
Also, around 20% of webinar attendees convert to buyers. But the only way to achieve these high conversion rates is to ensure your webinars are attended by the right people.
As such, social media marketing - with its advanced targeting options, is a great way to hone in your webinar ads and boost performance.
By Jordan Kasteler
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
How to Improve Your Instagram Hashtag Strategy
With Instagram’s latest update, users can now follow hashtags, along with fellow users and brands they love.
What does this mean for social marketers? It’s easier to discover content and engage with trending topics.
Instagram is setting itself up to be a major player in this “real time” ecosystem, alongside constant developments in its Instagram Live and Instagram Stories features.
Sponsored By Simply Measured
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
How Conversational AI Provides Marketing and Sales a Competitive Edge [Podcast]
Alex Terry, CEO of Conversica, is an accomplished and award-winning Internet business veteran with a strong track record of driving results and growth.
Conversica, an award-winning SaaS software company, was recently named 2017 Best in Biz Enterprise Product of the Year in the sales software category.
This award recognizes how Conversica’s AI-powered sales assistant is revolutionizing how businesses connect with their prospects and customers at scale.
By Bernie Borges
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
![How Conversational AI Provides Marketing and Sales a Competitive Edge [Podcast]](https://www.honeyweb.com.au/uploads/blog/shutterstock_635038367.jpg)
7 Top Digital Marketing Tips [Infographic]
Having a shiny new website is great - it'll present your brand and help your customers purchase your products or services.
But before sales can occur, you need to first attract those customers to visit your website. So how do you go about doing that, exactly?
The below infographic from watb outlines seven simple, critical steps in optimizing your digital marketing strategy.
By Irfan Ahmad
socialmediatoday.com
Honeyweb are your local digital marketing experts, contact us to discover how we can help your business.
![7 Top Digital Marketing Tips [Infographic]](https://www.honeyweb.com.au/uploads/blog/shutterstock_776736340.jpg)
3 Examples of Holiday Campaigns that Crushed It
What does your social media holiday campaign look like?
It’s not easy coming up with an innovative strategy every time the holidays roll around, but the season's one of the best times to express the core values of your business.
With that said, here are three brands which implemented effective social media holiday campaigns, along with some key notes on why they resonated so well.
By Tabitha Jean Naylor
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
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