Honeyweb Blog
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
6 Reasons Why You Need to Switch to an Instagram Business Profile
If you still haven’t made the switch to an Instagram business profile, now is the time.
An Instagram business profile gives you access to more Instagram features - and it's easy for anyone to convert their personal profile to an Instagram business profile.
But that's not all - below is a listing of all the awesome features you'll get by switching to an Instagram business profile.
By Matt Smith
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.

Best Practices for Cross-Posting on Social Media Correctly
Cross-posting content on social media is a simple way to save time - you take one piece of content and post it to all your social channels at once.
It seems like it should be easy peasy, but it's a practice that can go very wrong, and can make your accounts look like a mess.
In this post, I'll go over how you can utilize cross-posting on social media the right way, maximizing your opportunities and saving time in the process.
By Dhariana Lozano
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.

Why Content is Important for SEO [Infographic]
No matter how you look at it, content remains a key part of the broader SEO puzzle.
As advanced as Google algorithms have become at identifying elements like context and relevance, the system still needs keywords to sort the information, the data that you enter via your various website pages.
So how can you boost your chances, and what do you need to know about how Google's system rank websites?
By Irfan Ahmad
socialmediatoday.com
Honeyweb are your local SEO marketing experts, contact us to discover how we can help your business.
![Why Content is Important for SEO [Infographic]](https://www.honeyweb.com.au/uploads/blog/shutterstock_292374233.jpg)
Google AdWords Latest Updates – All You Need To Know [2018]
Google AdWords Updates are not as frequent as Facebook or Instagram ones, but this does not mean they are less important.
Since when Experience, the new AdWords UI, was launched at the end of 2017, Google has introduced a few improvements to make your advertising more fruitful.
If you counted AdWords out due to the lack of specificity in its targeting options and reporting data, you’d better change your mind now.
By Brad Smith
adespresso.com
Honeyweb are your local Google Adwords marketing experts, contact us to discover how we can help your business.
![Google AdWords Latest Updates – All You Need To Know [2018]](https://www.honeyweb.com.au/uploads/blog/adwords-update-mar-2018-1024x536.jpg)
How to Get More Facebook Likes in 2018
Facebook Likes are still an extremely valuable asset for your page or business.
With recent algorithm changes diminishing organic reach, getting your audience to engage with your content, comment on it, share it and Like it is actually more critical than ever.
Asking your financial department to dip into its own pockets and find you some budget to buy Facebook like is NOT the solution.
By Andrew Tate
adespresso.com
Honeyweb are your local Facebook advertising experts, contact us to discover how we can help your business.

How to Use a Facebook Messenger Bot for Lead Scoring Prospects
Are you using Facebook Messenger bots in your marketing?
Wondering how scoring leads can help you deliver more effective messaging to your subscribers?
In this article, you’ll learn how to add an automatic lead score system to your Facebook Messenger bot.
By Dana Tran
socialmediaexaminer.com
Honeyweb are your local Facebook advertising experts, contact us to discover how we can help your business.

Facebook’s Latest Controversy Could Change the Platform - and Social Media Itself
The latest controversy surrounding the misuse of Facebook data by controversial advertising/lobbying group Cambridge Analytica.
To quickly get you up to speed, former Cambridge Analytica staffer Christopher Wylie has come forward with allegations that the company used personal information on American voters
Gleaned from Facebook by academic researchers, in order to hyper-target Facebook ads and content which aimed to manipulate people’s psychological leanings to influence the outcome of the 2016 US Presidential Election.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.

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