Honeyweb Blog
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
How To Use Facebook Analytics Tool to Grow Your Business
Facebook quietly rolled out its new Analytics tool in May.
Most brands don’t even know it exists yet!
It’s a powerful platform that rivals Google Analytics and helps advertisers understand the entire journey of a user they’re targeting across the suite of Facebook channels, including desktop, messenger, and more.
By Paul Fairbrother
adespresso.com
Honeyweb are your local Facebook advertising experts, contact us to discover how we can help your business.
Instagram Caption: The Secret 7-Ingredients Recipe
A picture paints a thousand words, right? Not necessarily.
Although Instagram is a visual medium, nailing your Instagram caption is almost as critical as the photo (or video) itself.
That’s because those few lines of text not only help to provide context for your image but they also help to showcase your brand’s personality.
By Guest Post
adespresso.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
3 Ways to Get More Facebook Comments on Your Facebook Posts
Want more people to comment on your Facebook posts?
Looking for ways to encourage meaningful discussion on Facebook?
In this article, you’ll find three ways to get more comments on your Facebook page posts.
By Ann Smarty
socialmediaexaminer.com
Honeyweb are your local Facebook advertising experts, contact us to discover how we can help your business.
Optimizing Your Content for Search: Don’t Forget These 6 Things
Like many companies, you’re likely investing in content marketing.
After all, 87 percent of B2B and 86 percent of B2C companies market with content.
However, what good is all that content if no one finds it?
By Lindsay Boyajian
searchenginejournal.com
Honeyweb are your local content marketing experts, contact us to discover how we can help your business.
LinkedIn Adds Carousel Ads for Sponsored Content
LinkedIn continues to improve its ad offerings, this time with the addition of carousel ads for Sponsored Content.
As you can see, the new carousel format is pretty much the same as what you’re already used to on Facebook and Instagram, enabling users to swipe right to see more content.
On LinkedIn, brands will be able to include up to 10 cards per carousel ad, each with its own, customizable message.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
Instagram Adds New Shopping Tags Within Instagram Stories
This could be interesting.
Instagram has announced that selected brands will now be able to use new shopping tags within Instagram Stories.
The new option is effectively an extension of the platform’s in-stream Shopping Tags, which have been in circulation since late 2016 and are gradually being rolled out to more businesses.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
Value Gulfs: Making sure there is differentiated product value when marketing upgrades and upsells
A unique value proposition in the marketplace is essential for sustainable marketing success.
You must differentiate the value your product offers from what competitors offer.
However, when you offer product tiers, it is important to differentiate value as well. In this case, you are differentiating value between product offerings from your own company.
By Daniel Burstein
sherpablog.marketingsherpa.com
Honeyweb are your local business marketing experts, contact us to discover how we can help your business.
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