Honeyweb Blog / Website Design
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
4 new rules of food marketing
The world of food marketing is constantly evolving, and just like the food and restaurant industry itself, shifts in trends and taste mean that a different approach needs to be taken to market them. Whether you are responsible for marketing a food product or a restaurant, you have no doubt seen some of the trends that are driving a shift in marketing strategies and tactics.
We are going to discuss five rules of food marketing you should pay attention to this year.
9 Website Credibility Killers
If your site isn’t credible, you’re certainly scaring off a large amount of would-be buyers. But credibility is quite contextual, and sometimes attempts to add credibility indicators can backfire.
How, then, can we create a web page that inspires trust, not skepticism? That aids a purchase instead of deters it? Credibility is “a measure of how believable and trustworthy your marketing is perceived to be.” Website credibility is derived from many factors, and these always depend on the context of your audience and your execution.
What to know before starting a website redesign
The design of a website and its functionalities are directly linked to the levels of engagement you'll see. Follow these tips to achieve the results you want from your revamp.
According to a recent eMarketer study, 70 percent of U.S. internet users say that a company's website is the leading factor influencing their purchasing decisions. That being said, it's no surprise that the design of a website and its functionalities are directly linked to the levels of engagement you'll see. Statistics from several eMarketer studies highlight the items most users find important on a website. From design elements to making sure your website is free of errors, here are the top things to consider in order to achieve results from your site
6 Ways to Use Clarity to Improve Your Conversion Rate
Marketers struggle with clarity of their value proposition. And it’s hurting your conversions in surprising ways.
Let’s say you just started using a new SaaS product. Who do you think would be able to explain the product to you more clearly: an engineer, a marketer or a customer service representative? You’d think the person who helped bring the product to life (the engineer), right?
His definition, however, would likely be more detailed and complex, thus, more difficult for you, a first-time user, to understand.
By 2020 Half Of All Business Revenue Will Be Digital & Most Are Unprepared
Think of it as the digital majority moment, the point when most revenues are influenced by digital. In the retail sector it’s already true. Now a new report suggests that by 2020 digital will influence 47% of revenues across a wide range of industries according to the study by Forrester research and Odgers Berndtson.
In turn this is drive the global B2B ecommerce market revenues into the stratosphere with Forrester prediction $1.3 trillion in sales with five years.However the grim conclusion of the study’s authors is that most of today’s companies are unprepared for this change. Despite this, executives are hugely optimistic about how digital will change their business according to Nigel Fenwick, writing on a Forrester blog.
3 Brilliant Copywriting Formulas for Crafting More Persuasive Landing Pages
You know that telling a story is a great way to write high-converting landing page copy. Thing is, you might not fancy yourself much of a storyteller. As much as you appreciate a good tale, when you go to spin one yourself, your words fall flat (and so do your conversions).
But what if there was a formula you could follow to piece together a compelling narrative that’s sure to resonate with your ideal customer? Better yet, what if there was an entire toolbox of formulas you could use?
A/B Testing Mastery: From Beginner To Pro in a Blog Post
A/B testing for all the content out there about testing, huge amounts of people still mess it up. From testing the wrong things to running the tests incorrectly, there are lots of ways to get it wrong.
Here’s what we’ll cover in this guide:
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Testimonials
"Honeyweb have been fantastic in growing Trader’s social media and web presence in the electrical industry and our overall understanding of its most effective use to engage and connect with our customers – electrical contractors and electrical wholesalers. We have some much more we are doing together in 2017 to communicate even more effectively with our audience in building our brand. Honeyweb ‘hold your hand’ in devising the right strategy for your business and over time they have understood the language and channel of our business and are now writing much of our copy as an extension of our marketing team. "
Paul McFarlane
Trader - GSM Electrical (Australia) Pty Ltd
