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Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.

There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.

How to Use Facebook Mobile Apps for Marketing

Want to make your Facebook marketing more mobile? Curious about what you can and can’t do from your phone with Facebook apps?

Facebook has a variety of mobile apps, from pages, to groups, to ads, that keep you connected while marketing on the go.

In this article you’ll learn about the different capabilities of each of the mobile Facebook apps that are available today.

How to Use Facebook Mobile Apps for Marketing

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8 LinkedIn Marketing Tips From the Experts

Want to improve your LinkedIn marketing? Are you interested in the latest tips and tools?

LinkedIn is one of the most effective platforms for expanding your reach and improving your business results. We asked social media experts for their hottest LinkedIn tips.

Here’s what they had to say.

8 LinkedIn Marketing Tips From the Experts

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How to Use Video Storytelling in Your Social Media Marketing

Do you use video on your social channels? Looking for ways to connect with your audience?

Telling stories with video increases engagement, triggers social sharing and gives people a reason to talk about you online and offline.

In this article I’ll highlight eight ways to combine storytelling, video and social media.

How to Use Video Storytelling in Your Social Media Marketing

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12 Social Media Marketing Trends for Small Business

Curious about how other small businesses are using social media to get more sales? Wondering which platforms work best for small businesses?

Social Media Examiner’s seventh annual Social Media Marketing Industry Report, a survey of 3,720 marketers, business owners and solopreneurs from the U.S. and overseas, reveals some trends gaining momentum, as well as some surprising stalls.

12 Social Media Marketing Trends for Small Business

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6 Ways to Use Google+ to Increase Your Visibility

Do you use Google+ for your business? Interested in ways to get more exposure?

With a few simple tactics, you can extend your reach on Google+ and attract additional followers.

In this article I’ll show you six ways to increase your visibility on Google+ and in Google search results.

6 Ways to Use Google+ to Increase Your Visibility

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Everything I know about social, I learned in kindergarten

Butterflies in the stomach, fresh crayons, so many new faces, and each day a new adventure. As each school year starts and closes, I'm reminded how much of what I do today in social media builds upon what I picked up when I was five-years-old, dwarfed by a boxy backpack, fresh off the school bus.

Social media can seem like an intimidating force full of platforms, algorithms, and statistics; leaving us to coordinate, analyze, and translate. The truth of the matter is that it's only as complicated as we make it, and we may all be better off guided by what we learned that first year of school. Here's what I mean.

Everything I know about social, I learned in kindergarten

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2015 Social Media Marketing Industry Report

Do you wonder how your peers are using social media? Wondering if you should focus on Pinterest, Instagram or SlideShare? Thinking of getting into podcasting?

In our seventh annual social media study, more than 3700 marketers reveal where they focus their social media activities.

This industry report also shows you which social tactics are most effective and how content plays a role with social media marketing.

2015 Social Media Marketing Industry Report

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