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Honeyweb Blog / Social Media

Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.

There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.

4 Strategies to Drive More E-Commerce Sales With Your Facebook Ads

Do your e-commerce ad campaigns make you feel like you’re wasting cash? These strategies will help you get better ROI on your Facebook ads. Image by alles-schlumpf via Flickr.

With more brands advertising their products on Facebook every year, competition for ad space is crazier than ever. And with higher competition comes higher ad prices (an 123% increase over the last year, according to the Wall Street Journal).

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Facebook Rules Australia’s Social Network Space

Nearly 70% of the country's internet users will be social networkers this year.

Social network use in Australia more closely parallels patterns found in Western markets such as Western Europe and the US. Facebook remains the dominant social network in the country, accruing 42.44% of website visits, according to April 2014 data from Experian Hitwise Australia. eMarketer estimates that Facebook will have 10.8 million users by the end of 2014 and 13.8 million by 2018.

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Paid Social Ads Convert More Customers

Nearly nine in 10 social content interactions are in the middle of the path to purchase.

The digital marketing world has been abuzz for months about Facebook’s dialing-down of organic brand content in the average user’s newsfeed—and the declining importance of the “like” or page follow in its wake. But Q1 2014 research by Convertro and AOL Platforms suggests that even if Facebook is doing what it can to push brands from an earned into a paid media model, paid ads on social networks do have better conversion rates than organic content.

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