Honeyweb Blog / Social Media
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Behind the Scenes of Facebook’s New Dynamic Creative Feature
Facebook marketers have been asking for one thing and one thing only when it comes to campaign creation – and that is the ability to A/B test their creatives.
Dynamic Creative is Facebook’s way of addressing that fundamental marketing need, making split testing easier and less time-consuming.
As any marketer knows, you’re only as good as your theory – and only through testing our images, headlines, and other factors can we find what truly resonates with our audience.
By Tory Wenger
adespresso.com
Honeyweb are your local Facebook advertising experts, contact us to discover how we can help your business.
Facebook’s Adding a New ‘Lists’ Option to Help Boost Engagement
Facebook’s adding a new update option, with users to be given the opportunity to post colourful lists of their choosing as a means to boost engagement and interaction on-site.
The list option, originally spotted in testing some weeks back, is fairly straight-forward
When composing your status update, you’ll be able to select ‘Lists’ from the various options available (Polls, Check-In, Ask for Recommendations, etc.).
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local Facebook advertising experts, contact us to discover how we can help your business.
Celebrating Valentine’s Day on Facebook and Twitter
This post serves both as a reminder and an update – Valentine’s Day is coming up this week.
So if you don’t have anything planned, time to start moving.
For the more digitally inclined, both Facebook and Twitter have released some new insights and options for the event.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
Social Networks and their importance in Ecommerce Gateways
Social commerce is a fairly new concept where eCommerce and social media companies work together to deliver an exceptional shopping experience.
Basically, the goal of social commerce is to enable shoppers to use social networks to make eCommerce transactions.
From shoppable Instagram feeds to ‘Buy’ buttons on Pinterest and YouTube, social commerce is reshaping the online shopping world as we know it.
By 16best
16best.net
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
How to Lower Your Facebook Ad Costs and Get Better Results
Need to lower the cost of your ads on Facebook?
Wondering if increasing your post engagement can help?
Building engagement on your posts sends positive signals to the Facebook algorithm, which can boost your reach, increase the size of your warm audience, and ultimately lower your advertising costs.
By Amanda Bond
socialmediaexaminer.com
Honeyweb are your local Facebook advertising experts, contact us to discover how we can help your business.
Twitter Posts Solid Profit Result in Q4, User Growth Remains Static
Could it be that increased uncertainty about changes at Facebook may be opening the door for other social platforms to boost their business offerings?
After Snap Inc. reported better than expected Q4 results earlier this week, Twitter has also beaten expectations with their latest numbers.
Well, mostly – Twitter’s user growth problems returned, with another flat result – but the data from their ad business looks solid.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
Facebook Expands Rights Manager to Cover Video Content Posted to Instagram
Facebook has announced that it has expanded its Rights Manager tool to help monitor and protect video on Instagram, in addition to Facebook.
While we’ve always provided tools for rights owners to report potential IP violations on Instagram, now Rights Manager offers another way to help protect your videos.”
Rights Manager works by cross-referencing your uploaded video content against other uploads, and alerting content owners to potential violations.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
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