Honeyweb Blog / Social Media
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
What Types of Content Should You Create? [Infographic]
Do you know what types of branded content to create?
An overwhelming percentage of companies now utilize some form of content marketing, we know this from the annual research that Content Marketing Institute, MarketingProfs, and their partners conduct for both B2B and B2C, and present annually as Benchmarks, Budgets, and Trends. Companies are pursuing content marketing more voraciously than years past: 76% of B2B and 77% of B2C marketers are creating more content than they did a year ago.
![What Types of Content Should You Create? [Infographic]](https://www.honeyweb.com.au/uploads/blog/What_Types_of_Content_Should_You_Create.jpg)
Facebook Updates News Feed to Factor in Additional Cues on Post Rankings
Admit it, you get a little shiver of fear every time Facebook announces a tweak to their notorious News Feed algorithm. It’s okay to admit to it, a great many brands see the majority of their referral traffic coming from Zuckerberg’s social behemoth, it’s only natural to approach any change or tweak in their sharing system with a hint of trepidation.
Today, Facebook’s announced a new update to how the News Feed works, this time focusing on the strength of the signals which determine where stories rank in the News Feed for certain users. And it’s an interesting one, as explained by Facebook.

Snapchat Gains Momentum: New Research
Are you adding Snapchat to your social media marketing? Wondering what Snapchat’s audience responds to?
In this article you’ll discover recent insights on Snapchat and how marketers can use the platform to reach targeted audiences with ads and other content.

3 Social Media Engagement Techniques That Work
Need some new social media marketing ideas? Looking for ways to jumpstart your engagement?
Whether your goal is to spread awareness or grow your audience, better engagement is your key to success.
In this article you’ll discover three ways to improve engagement for your social media accounts.

3 Steps for Adding Video to Your Social Media Marketing
Is video part of your social media marketing mix? Looking for tips to get started with video?
Making the right decisions in three key areas will help you create videos that engage people.
In this article you’ll discover three steps to add video to your social media marketing.

LinkedIn Mobile: What Marketers Need to Know
Have you tried the updated LinkedIn mobile app? Are you actively using LinkedIn to engage with your network?
To discover how to use the LinkedIn mobile app for marketing on the go, I interview Viveka von Rosen.

4 new rules of food marketing
The world of food marketing is constantly evolving, and just like the food and restaurant industry itself, shifts in trends and taste mean that a different approach needs to be taken to market them. Whether you are responsible for marketing a food product or a restaurant, you have no doubt seen some of the trends that are driving a shift in marketing strategies and tactics.
We are going to discuss five rules of food marketing you should pay attention to this year.

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