Honeyweb Blog / Social Media
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Twitter’s Top-performing Brands For June
The NSW team let the State of Origin shield slip from right under their nose, but there’s always next time! A funny photoshop always makes for laughs on Twitter.
Niall Horan, arguably a favourite from hit boy band One Direction, visited Melbourne to promote his solo single Slow Hands, and the girls (and boys) went wild!
AFL on 7 shares an inspiring video of Neale Daniher talking about Motor Neurone Disease (MND) with Melbourne Football Club. It’s time to raise awareness and fight MND!
By: TWITTER
bandt.com.au
Free things on Twitter always make it into the top 10! Contact Us!
7 Secrets to Creating Great LinkedIn Showcase Pages
LinkedIn designed Showcase Pages as a way for brands with multiple products and services to create pages dedicated to those diverse offerings.
But Showcase Pages are much more functional than that - they can be used to target any customer or client segment, but there are some rules and some limitations you need to be aware of. For example, you can only create Showcase Page names that aren’t taken.
In this post, I’m going to share seven tips we’ve found help our clients create focused, and compelling pages that gain followers, drive traffic and increase conversions.
By Bob Carver
socialmediatoday.com
Are Showcase Pages the same as Company Pages?! Contact Us!
LinkedIn Adds More New Profile Features to Help Maximize Utility
While none of LinkedIn’s latest feature updates is ground-breaking or revolutionary, they have added a heap of functional, smaller updates.
Just this month, LinkedIn's added the ability to include pictures in comments and announced some new ‘Profile Views’ data points which are coming, including the keywords people used to find your profile.
And now, LinkedIn’s announced another set of new profile features to make it easier to get more use out of the platform.
By Andrew Hutchinson
socialmediatoday.com
Watch the LinkedIn’s latest feature updates here! Contact Us!
Instagram’s Rolling Out New Tools to Remove ‘Toxic Comments’
Instagram’s rolling out some new moderation tools which will use machine learning to detect not only offensive language and spam, but also, comments that are considered discouraging for other users.
Users will be able to activate the option within their ‘Comment Settings’. Once in place, the system will use Facebook’s DeepText AI classification system to detect and eliminate any comments that it deems to be in violation of Instagram’s Community Guidelines.
The system has been ‘taught’, by analyzing a huge range of examples in comments, how to detect such remarks, and utilizes a range of qualifiers to improve it’s results.
By Andrew Hutchinson
socialmediatoday.com
Here’s the Instagram new features! Contact Us!
5 New Facebook Updates and Tests Spotted This Week
Facebook works to maintain its position as the leading social media platform in the world.
It’s constantly trying out new measures and testing new tools in order to boost user engagement and keep you using Facebook for longer.
As such, there are always tests and features being pushed out to user subsets, minor updates that may not make big waves, but are still relevant and worth highlighting.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local Facebook marketing experts, contact us to discover how we can help your business.
The Social Trifecta: Optimizing Owned, Earned and Paid Social Media [Infographic]
There’s a lot of discussion in digital marketing circles about the impact of reduced organic reach, the power of programmatic advertising, the benefits of user-generated content.
But there’s not as much discussion about how these elements can be used in conjunction, combining them all to create a more effective impactful strategy.
When in reality, discussing them all as a group is probably more likely to lead to a better outcome.
By Andrew Hutchinson
socialmediatoday.com
Help get you thinking of your own ‘social trifecta’ approach! Contact Us!
![The Social Trifecta: Optimizing Owned, Earned and Paid Social Media [Infographic]](https://www.honeyweb.com.au/uploads/blog/trifecta.jpg)
WHY AUSTRALIA’S MOST IN-DEMAND SOCIAL MEDIA JOBS ARE BEING SOURCED FROM OVERSEAS
With social media skills in high demand, why aren't Aussie candidates making the grade?
Having moved to beautiful Sydney from the UK, I see a lot of similarities within the digital recruitment spectrum – big corporates and small agencies looking for experienced digital talent who can work with them to grow their tech offering.
But one thing that is different is that the field is so much smaller – in terms of actual numbers, there are fewer companies and candidates in this space.
By Pippa McMahon
mumbrella.com.au
Find out why here! Contact Us!
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