Honeyweb Blog / Social Media
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
3 Social Media Marketing Trends to Watch in 2018
The blessing and curse of social media marketing is how fast it changes and evolves - and alot can change in just 12 months.
Since we're in the middle of our strategic planning for 2018, we thought we'd outline some of the top social media marketing trends we think brands need to watch for in the coming year.
Here are three developments to keep an eye on.
By Nathan Mendenhall
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
Snapchat Adds ‘Snap Pixel’ to Track Ad Response, Showcases New Lens Option
Remember when Snapchat CEO Evan Spiegel said that they wanted to avoid the ‘creepy’, intrusive ad tactics employed by other social networks?
The company’s opinion looks to have changed on this – Snapchat has announced that they’re now looking to roll out a new ‘Snap Pixel’
A conversion tracking tool which will enable advertisers to measure the traffic being driven to their sites via Snapchat ads.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
Facebook Adds Split Testing, Improved Ad Analysis Options Within Ads Manager
In order to provide advertisers with more insights into what’s working – and what’s not – with their ad efforts
Facebook’s rolling out two new testing options which will enable more accountable, traceable experimentation with various creative aspects.
The first new option is creative split testing, which, as it sounds, will make it easier for advertisers to get data on varying ad approaches
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local Facebook marketing experts, contact us to discover how we can help your business.
40 Ghastly SEO Mistakes That Reduce Your Ranking on Google [Infographic]
So, you’re working on your SEO in order to improve your ranking and traffic from Google - but are you making technical mistakes and ruining your hard work?
SEMrush share 40 mistakes you need to avoid in this infographic.
They split the information into 3 sections. Check out the infographic for more detail.
By Mark Walker-Ford
socialmediatoday.com
Honeyweb are your local SEO marketing experts, contact us to discover how we can help your business.
![40 Ghastly SEO Mistakes That Reduce Your Ranking on Google [Infographic]](https://www.honeyweb.com.au/uploads/blog/shutterstock_376754095.jpg)
Pinterest Releases New Research into How Pinners Use the Platform to Plan for Purchases
While Pinterest doesn’t have anywhere near the scale or size of Facebook, or even Twitter
The platform has been slowly building its eCommerce options and establishing itself as a discovery network, a key product and idea resource for those who use it.
Pinterest may only have 200 million monthly active users, but those users come with clear intent – in some cases, clearer than those turning to Google.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
How to Get Your Facebook Ad Approved: Facebook Advertising Policies 101 [Podcast]
You've created the perfect marketing campaign - it's 100% in-tact and beautifully integrates social media marketing, video and visual marketing.
Now you're ready to take it to market and let the world know about your offer.
You know Facebook advertising is the perfect platform to help get the word out and reach your target audiences, so you log into Facebook Ads Manager and spend the next hour setting up your campaign.
By Pam Moore
socialmediatoday.com
Honeyweb are your local Facebook marketing experts, contact us to discover how we can help your business.
![How to Get Your Facebook Ad Approved: Facebook Advertising Policies 101 [Podcast]](https://www.honeyweb.com.au/uploads/blog/e47135a6eb9a7d66d3ff6dbb9cba58c8.jpg)
New Report Looks at How Twitter Data Can Be Used to Improve Market Understanding
Amidst all the criticism of Twitter, through their inaction on Terms of Service violations, to their slowing growth, to their lack of profit
One thing that often gets overlooked is the platform’s value in terms of data, and tracking real-time trends.
This, of course, if central to Twitter’s ‘Happening Now’ ethos, which is now central to their marketing efforts, but even with it being a core element, many still fail to understand just how valuable Twitter data can be for detecting trends and movements before they become more significant.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
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