Honeyweb Blog / Social Media
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Facebook’s News Feed Move “The Right Thing To Do”: WPP’s Martin Sorrell
Facebook CEO Mark Zuckerberg revealed in a post that the social media giant will begin prioritising content from users’ families, friends and groups over brands and media companies.
“Recently we’ve gotten feedback from our community that public content – posts from businesses, brands and media – is crowding out the personal moments that lead us to connect more with each other,” he wrote.
“Some news helps start conversations on important issues. But too often today, watching video, reading news or getting a page update is just a passive experience.
By B&T MAGAZINE
bandt.com.au
Honeyweb are your local Facebook advertising experts, contact us to discover how we can help your business.

7 Tips to Optimize Your Facebook Ad Campaigns
Want to increase the effectiveness of your Facebook ads?
Looking for ways to get more out of your ad budget?
In this article, you’ll discover seven tips to take the performance of your next Facebook ad campaign to a higher level.
By Maria Dykstra
socialmediaexaminer.com
Honeyweb are your local Facebook advertising experts, contact us to discover how we can help your business.

Social Media Holiday Calendar for 2018 [Infographic]
A new year means a new beginning, new challenges, and new opportunities for every marketing manager.
It’s time to start planning your marketing campaigns, allocating your budget, and defining your goals for the coming year.
To help you organize your work, Depositphotos have created this 2018 social media holiday calendar with a listing of some of the most important events and holidays of 2018.
By Irfan Ahmad
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
![Social Media Holiday Calendar for 2018 [Infographic]](https://www.honeyweb.com.au/uploads/blog/shutterstock_792544759.jpg)
New Data Provides Insights into Snapchat’s Performance, Underlines Areas of Concern
While Snapchat is known as the key place to reach younger users
As the home of tech-savvy Millennials, Snap Inc. itself rarely provides any detailed figures on exactly how many people are using each of its elements, on who, exactly, you’ll be able to reach by marketing through the app.
Of course, there are overall figures – 178 million daily active users, 30+ minutes per day spent in-app, reach to some 88 million people in the US with a given ad campaign.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.

This Is the Data Snapchat Doesn’t Want You to See
Snapchat keeps its partners, investors, and even employees in the dark about how core features are performing.
Now, some of those figures are finally being dragged into the light.
Snapchat takes its secrecy seriously. Very, very seriously.
By Taylor Lorenz
thedailybeast.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.

Facebook Dark Posts: Using The Dark Side Of Facebook To Boost Conversions
Now’s the time to begin our story about Facebook dark posts…
No, it’s not a war between the Jedi and the Sith, but rather the battle raging on of advertisers trying to boost conversions in Facebook.
This is the question advertisers ask themselves all the time, “What else can I do to get more conversions?”
By Matt Nelson
klientboost.com
Honeyweb are your local Facebook advertising experts, contact us to discover how we can help your business.

Facebook Is Reportedly Set to Launch its Own Smart Home Device Later This Year
Facebook could soon become a more prominent presence in your everyday life
With reports suggesting that The Social Network's looking to launch a new voice-activated, video calling device which you could place in your home, keeping you linked into the platform at all times.
As reported by Cheddar, the new device is to be called ‘Portal’, and will compete with existing home speaker-type devices already gaining momentum.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local Facebook advertising experts, contact us to discover how we can help your business.

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