Honeyweb Blog / Social Media
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Social Media Trends to Put Into Practice in 2018 [Infographic]
What social media tactics will you spend your time and money this year?
Want to know the emerging trends worthy of your attention?
Hootsuite share their social media trends for 2018 in this infographic.
By Mark Walker-Ford
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
![Social Media Trends to Put Into Practice in 2018 [Infographic]](https://www.honeyweb.com.au/uploads/blog/By-2017-Social-Media-Advertising-Will-Generate-Over9-11-Million-in-Revenue-31.png)
Snapchat Will Live-Stream Winter Olympics Content in New Agreement with NBC
Snapchat allows live-streaming, that Snap was among the first platforms that pushed the live trend.
But it isn’t, and it doesn’t. While Snapchat’s focus has long been on immediacy, and connecting people via content that disappears after a certain time, live-streaming has never been part of that.
For the simple reason that Snapchat hasn’t seen huge demand for such an offering.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
Instagram’s Adding Some New Stories Tools, Including an Option to Share Other People’s Posts
Snapchat’s latest performance report came in better than expected
The pressure on the app doesn’t look like it’ll be easing up anytime soon, with Facebook-owned Instagram working to add in new tools and features, and extend its lead in the social Stories race.
Instagram has confirmed that it’s testing out a new Stories feature which will enable users to share public Instagram posts – either theirs or anyone else’s – direct to their Story in one click.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
Facebook’s Coming Changes Could Actually Help Small Nonprofits
The brilliant minds at Facebook have been busy so far in 2018.
With an apparent desire to get back to their roots of connecting the world and building community, Mark Zuckerberg and Co. have rolled out three major changes so far this year.
Each of these announcements has implications for nonprofits, brands, and businesses who post content on Facebook Pages.
By Julia Campbell
socialmediatoday.com
Honeyweb are your local Facebook advertising experts, contact us to discover how we can help your business.
Snap Inc. Releases Better Than Expected Q4 Numbers, Showing Growth in Users and Revenue
After failing to live up to expectations in their first few earnings reports, analysts had been expecting more of the same from Snap for their Q4 numbers.
But the formerly ephemeral content app surprised everyone with solid increases in both users and revenue
Maybe not quite enough to say the app is fully back on track, and will be able to fend off continually increasing competition from Facebook, but the figures definitely show positive signs.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
5 More Advanced Tips for Facebook and Instagram Video Ads
In 2015, we wrote a post called “5 Tips To Increase Conversions Through Facebook Video Ads.”
Tricks included creating educational and inspirational videos, integrating really specific calls-to-action (CTAs), using optimized CPM (oCPM) to pay for video ads.
Choosing the right target audience via the ‘behavior heading’ and ‘custom audience’ features, and of course… a reminder to always test!
By Andrew Tate
adespresso.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
Facebook Ads Scrutinized: The Top & Flop Ads We Saw On Social Media (in January)
The first episode of Top and Flop Ads of the month was a success! And so here we go again, for our second appointment.
Customer Success Team have examined hundreds of examples from our Ads Gallery, and selected the two Facebook ads worth mentioning, and the two that didn’t pass the merciless -but fair- exam!
Creating the perfect ad is like mixing a good cocktail, you need the right amount of outstanding creative, engaging headline, stimulating CTA, and a copy short and to the point.
By Monica Maifredi
adespresso.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
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