Honeyweb Blog / Advertising / Marketing
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Data-Driven Marketing: 7 examples of using data as a force for the good
The conventional wisdom about data these days can be pretty negative.
I just searched Google News for “data,” and the top three stories were about users’ data exposed on the darknet.
There are many good reasons to be wary or skeptical of data. But at its core, data is just information.
By Daniel Burstein
marketingsherpa.com
Honeyweb are your local Google marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
Have You Optimized Your Website’s ‘About Us’ Page?
I was recently in a Quick Win Intensive, working with the MECLABS Institute team to optimize the conversion rate of a professional services firm’s website.
According to the analytics, the About Us page was getting a significant number of visits.
However, when we took a look at the page, it clearly wasn’t built with conversion – or even customers – in mind.
By Daniel Burstein
targetmarketingmag.com
Honeyweb are your local website marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
The Marketer as Philosopher Episode 2 The Data Pattern Analysis: 3 ways to turn info into insight
Data-driven marketing has become an increasingly popular topic in the marketing industry.
But it’s as easy to be overwhelmed by data as it is to utilize it to drive your marketing.
In Episode 2 of The Marketer as Philosopher: Become a Force for the Good, Flint McGlaughlin teaches how you can transform your data into wisdom.
By Daniel Burstein
marketingexperiments.com
Honeyweb are your local digital marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
The Data Pattern Analysis: 3 ways to turn info into insight
Data-driven marketing has become an increasingly popular topic in the marketing industry.
But it’s as easy to be overwhelmed by data as it is to utilize it to drive your marketing.
How to use a simple but powerful spreadsheet tool that will help you tame your metrics?
By Daniel Burstein
marketingexperiments.com
Honeyweb are your local digital marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
Our Continued Investment in System Transparency
Last week, we announced some important changes to prepare for the 2020 US elections and fight against racial injustice
A direct result of feedback from the civil rights community collected through our civil rights audit.
Today we are sharing updates and next steps as to how we are continuing to make our systems more transparent.
By Facebook
facebook.com
Honeyweb are your local Facebook advertising experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
How Does Facebook Use Machine Learning to Deliver Ads?
Delivering personalized ads maximizes value for both people and businesses.
It helps businesses reach customers affordably, grow and create jobs, and provides people a better experience.
This post will help you understand how Facebook delivers this value through ad auctions that use machine learning to determine which ads to show to people on our apps.
By Announcements
facebook.com
Honeyweb are your local Facebook advertising experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
Updating our Business Terms
To help businesses better understand their rights and responsibilities when using our products, today Facebook is making a series of updates to our Business Terms.
We're launching new global Data Processing Terms that will not only apply to advertisers subject to GDPR, but also to other advertisers worldwide.
These new terms will help those advertisers that, in accordance with their local laws.
By Facebook
facebook.com
Honeyweb are your local Facebook advertising experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
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