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Honeyweb Blog / Advertising / Marketing

Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.

There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.

Business Reopening: How to Plan for Your Success

Whether you close for a few days for renovations, or for weeks because of a natural disaster (pandemic included), a lot of planning goes into reopening a business.

Many people are dealing with this now as they plan their business reopening during the COVID-19 worldwide health crisis. 

To help with this transition, we put together a complete Guide to Returning to Your Workplace.

By Animalz
adespresso.com

Honeyweb are your local business marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP

Business Reopening: How to Plan for Your Success

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5 mini case studies about understanding and serving the customer

Potential customers judge your marketing and product offerings based on the limited information they have.

They don’t see your products for what they really are, they use a sliver of information to make a snap judgement.

With deeper understanding of customers’ wants, needs, and motivations, we can feed the most effective sliver of information about the right offer to the customer.

By Daniel Burstein
marketingsherpa.com

Honeyweb are your local digital marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP

5 mini case studies about understanding and serving the customer

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How to Rapidly Create YouTube Videos

Want to quickly create more YouTube videos? Wondering how to make more videos in less time?

Discover time-saving systems for planning, creating and editing video.

You’ll also learn how to export and repurpose your YouTube video content for promotion on other platforms.

By Owen Video
youtube.com

Honeyweb are your local video marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP

How to Rapidly Create YouTube Videos

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5 Ways to Improve Your Lead Gen Campaigns Throughout the Funnel

Lead gen advertising can get expensive – especially if you have a long buying cycle.

Lead gen advertisers are faced with the struggle of not only posting strong on-site KPIs but also balancing quantity with the quality of the leads delivered.

Check out these tips for improving lead quantity and quality.

By Amy Bishop
searchenginejournal.com

Honeyweb are your local lead marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP

5 Ways to Improve Your Lead Gen Campaigns Throughout the Funnel

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Reevaluating Screen Time For Kids in the Age of Social Distancing [Infographic]

How much screen time is too much for young kids? 

This has become an even more pertinent question in 2020, with children forced to spend more time indoors, and even attend school online.

The good news is that not all screen time is bad. 

By Brian Wallace
socialmediatoday.com

Honeyweb are your local social marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP

Reevaluating Screen Time For Kids in the Age of Social Distancing [Infographic]

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3 Metrics You Should Use Instead of CPM Marketing

Using CPM marketing (cost per 1,000 impressions) to judge the success of your ads is like using an abacus to do the math.

At one point, they were each the best tool available for the job. But new technology has made them obsolete.

In this post, we’ll explain where CPM falls short as a North Star marketing metric. 

By Animalz
adespresso.com

Honeyweb are your local social marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP

3 Metrics You Should Use Instead of CPM Marketing

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The Conversion Heuristic Analysis: Overcoming the prospect’s perception gap

Some marketers try to discount their way to success.

But sustainable marketing success doesn’t come from endless incentives

Marketers succeed when they are able to help the customer accurately perceive the value in the products and services they sell.

By Daniel Burstein
marketingexperiments.com

Honeyweb are your local digital marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP

The Conversion Heuristic Analysis: Overcoming the prospect’s perception gap

READ FULL ARTICLE

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