Honeyweb Blog / Perception Gap
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
The Conversion Heuristic Analysis: Overcoming the prospect’s perception gap
Some marketers try to discount their way to success.
But sustainable marketing success doesn’t come from endless incentives
Marketers succeed when they are able to help the customer accurately perceive the value in the products and services they sell.
By Daniel Burstein
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