Honeyweb Blog / Advertising / Marketing
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Is Your Company Psychopathic? How Brands Can Become More Human
One per cent of the general population are considered to be psychopaths, people who are unable to have any real empathy for people or animals. Don Peppers, the founding partner of management consulting firm Peppers & Rogers Group argues that just like psychopaths, traditional businesses are run without empathy for customers. In order to break away from this psychopathic behaviour, companies need to become more customer-centric.
“The problem that many companies have today is they’re maniacally focused on the short-term. Because all the financial metrics are short-term, even stock price (although it reflects the market’s opinions) are a short-term metric,” Peppers told B&T during his visit to Melbourne for SAP Hybris Commerce Masterclass.
Mark Scott: “If Newspapers Can’t Charge For Content, That’s Not The ABC’s Fault”
Mark Scott has said it’s not the ABC’s fault commercial TV and newspapers are struggling.
In an extended interview on ABC’s Media Watch, theoutgoing managing director of the ABC told host Paul Barry: “The problems particularly newspapers companies are facing has nothing to do with the ABC or public broadcasters.” To which Barry rebutted saying if the ABC is giving away content for free, of course it’s going to affect the companies.
Check out the NEW A&B Industries Ecommerce Website Designed & Constructed by Honeyweb
A&B Industries is a Sheet Metal Manufacturing business which has been operating for over 25 years and is located in the Northern Suburbs of Adelaide South Australia. We also distribute throughout the other states of Australia using our sales division, RW Sales that are located in Melbourne Victoria.
We now supply to over 300 local businesses throughout Australia including Electrical Wholesalers, Plumbing Stores, Wood Fire Stores, Fencing Contractors and also do custom jobs. We provide them with the best prices guaranteed. Our Gas heating products are Australian Gas Association tested and approved. We design & Manufacture to AS/NZ3000, ASNZ5601, AS/NZ3439 and AS/NZ3012.
Neurologists Reveal The Secrets To Making Ads People Actually Remember
Do you make ads that you think people love and remember but really, let’s face it, you wouldn’t really have a clue but tell the client that anyway?
Well, guess no longer as consumer marketing firm Neuro-Insight has figured out some allegedly surefire tips that guarantees any ad will be remembered.
WTF Are Hedonic Shoppers and Why Should You Care?
67.89% of online shopping carts are abandoned, according to the Baymard Institute.
Across the web, we see toolmakers capitalizing on this number, and promoting the idea that poorly optimized carts are costing retailers two-thirds of their sales.
But is it really true?
How to Use Pinterest for Local Businesses
Want to connect with local customers on Pinterest? Wondering how to drive foot traffic with Pinterest?
Pinterest offers local businesses a way to cultivate relationships with prospects and customers who are primed to walk through your door.
In this article you’ll discover how to use Pinterest to market a local business.
How to Make Instagram Ads That Stand Out
Want to advertise on Instagram? Ready to take your Instagram ads to the next level?
Instagram has quietly rolled out some great features to help advertisers grab attention and drive traffic.
In this article you’ll discover four features you can use to create Instagram ads that stand out.
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