Honeyweb Blog / Advertising / Marketing
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Some Of The Best Internet Ads Are Coming From Snapchat: Mary Meeker
The online ad experience cops a lot of flak given its interruptive nature and the rising use of ad blocking software. However, in her annual internet trends presentation, digital guru Mary Meeker praised Snapchat’s ads.
The onslaught of ad blockers which are costing publishers billions of dollars has caused debates in the industry on how we need better online ads.
[Emma Mackenzie]
Posted by: EMMA MACKENZIE
6 Tips for Making a Good Sponsored Facebook Post Even Better
When it comes to crafting a great Facebook post for paid promotion, you can sometimes get overwhelmed by the details.
Who should you target, exactly? Is the image right for the post? Will the title inspire people to click (or is it just plain boring)? It’s not easy to put together a really good Facebook post, and it’s even harder to make it next-level great.
Quantium And Facebook Team Up To Measure The Impact Of Media Exposure
Data analytics and strategy firm Quantium has done a deal with social media superstar Facebook to become its Aussie partner when it comes to the measurement of advertising impact on store sales.
Quantium is only the third company in the world to hop into the data-rich bed of Facebook in this capacity, joining Datalogix in the US and the UK’s Dunnhumby.
[B&T Magazine]
Posted byB&T MAGAZINE
Just Three Aussies In Top 100 Most Valuable Global Brands As Google Regains Top Spot
Google has stolen back its title as the planet’s most valuable brand from Apple, while only three Australian companies – Telstra, CBA and ANZ – have made this year’s BrandZ Top 100 Most Valuable Global Brands complied by WPP and market research firm Millward Brown.
Predictably, half of this year’s top 10 most valuable brands on the planet were tech firms. Google won back top spot from Apple after increasing its value by 32 per cent over the past 12 months and is now worth a staggering $US229 billion.
[B&T Magazine]
Posted byB&T MAGAZINE
With Consumers Exposed To 600 Messages A Day, Getting Search Right Rules For Marketers
Nothing has revolutionised the marketing landscape more in recent times than the smartphone. But as marketers continue to realise its value, it’s getting tougher to get your brand’s message heard in an increasingly noisy market.
According to research by Microsoft, consumers can be exposed to as many as 600 messages or signals a day from brands’ hunting ears, eyeballs and, ultimately, wallets and purses.
[B&T Magazine]
Posted byB&T MAGAZINE
Email Marketing Subject Lines: How to Write Them So They Read Like Buttah
It’s the quandary of everyone who sends marketing emails: How do you get people to actually open your emails?
There’s a lot that goes into creating a clickable, compelling email. But the first thing people see may just be the most important part: the subject lines. Have you been giving your email subject lines the careful attention they deserve? Want to make them really enticing? Stop thinking of subject lines as titles, headlines or placeholders think of them as the first step in a long seduction, slowly drawing your recipients in.
How to Target Your Facebook Ads to Business Locations
Do you want to get your Facebook posts in front of an audience at a specific physical location? Have you considered targeting people based on where they work?
Using workplace targeting makes it easy to get your content in front of the right people at the right company. In this article, you’ll discover how to use workplace targeting to serve Facebook ads to people who work at specific companies.
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