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Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.

There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.

YouTube Live Analytics and New Local Business Facebook Tools

Welcome to this week’s edition of the Social Media Marketing Talk Show

A news show for marketers who want to stay on the leading edge of social media.

Explore YouTube Analytics for live streams and other updates to YouTube Studio, and new Facebook tools to support local business owners.

By Grace Duffy
socialmediaexaminer.com

Honeyweb are your local social media marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP 

YouTube Live Analytics and New Local Business Facebook Tools

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The Marketer and Buyer Anxiety: Three ways to counter anxiety in the purchase funnel

The coronavirus crisis has driven people to do much of their shopping online..

One of the first things I check on an ecommerce site is the customer testimonials section. You probably do the same — and so do those who visit your own business pages. 

But there is an art and science behind testimonial choice and placement on a webpage.

By Linda Johnson
marketingexperiments.com

Honeyweb are your local digital marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP 

The Marketer and Buyer Anxiety: Three ways to counter anxiety in the purchase funnel

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14 Visual Content Stats to Guide Your Marketing Strategy in 2020 [Infographic]

Are you looking for ways to refine and improve your marketing strategy in order to reach people online?

Want to learn the importance of visual content to your approach?

The team from Venngage share the stats you need to know in this infographic.

By Mark Walker-Ford
socialmediatoday.com

Honeyweb are your local content marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP 

14 Visual Content Stats to Guide Your Marketing Strategy in 2020 [Infographic]

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Using Influencer Marketing for Positive Change: A Conversation With Lyft

Lyft, the massive rideshare company operating in over 600 cities in the United States alone

Has taken advantage of growing technology to creatively fill a pretty significant need in the lives of their customers: transportation.

What you may not know is that Lyft also owns most of the major bike shares across the country. 

By Brent Scott
socialmediatoday.com

Honeyweb are your local digital marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP 

Using Influencer Marketing for Positive Change: A Conversation With Lyft

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Digital Data Tracking and Privacy: The Future Implications of COVID-19

Both Google and Facebook have begun sharing location-tracking information with various authorities around the world

In order to help them plan their COVID-19 containment strategies, and better ensure that they're addressing key areas of concern.

The data provided is anonymized and aggregated, so there are no personally identifying markers. 

By Andrew Hutchinson
socialmediatoday.com

Honeyweb are your local social media marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP 

Digital Data Tracking and Privacy: The Future Implications of COVID-19

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How the Coronavirus Pandemic Has Impacted the Travel Industry

If you manage or direct SEO, PPC, content marketing, or social media marketing for an organization in the travel industry

Then you already know how hard hotels, airlines, cruise lines, tourism destinations, and online travel agencies (OTAs) have been hit by the coronavirus pandemic.

So, you don’t need to be Captain Obvious to realize that it will take “a while” before the travel business begins to recover.

By Greg Jarboe
searchenginejournal.com

Honeyweb are your local digital marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP 

How the Coronavirus Pandemic Has Impacted the Travel Industry

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Use Your Value Prop to Pivot: Conversion optimization to help with marketing amid coronavirus

Even with an NYSE and Nasdaq market selloff, with quarantines, with national emergencies, marketers can use their unique skills to help their companies and clients find the opportunity. 

With marketers across the globe dealing with evolving challenges and working from home

Your thinking on how you can pivot your brand based on its value proposition.

By Linda Johnson
marketingexperiments.com

Honeyweb are your local conversion marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP 

Use Your Value Prop to Pivot: Conversion optimization to help with marketing amid coronavirus

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