Honeyweb Blog / Advertising / Marketing
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
The Weird and Wonderful Ways You Never Thought to Use Landing Pages
Landing pages are so effective for lead generation because they eliminate all of the distractions of a typical website, navigation, social sharing, and any links that do anything other than convert.
That’s why we never start a marketing campaign without a dedicated landing page. (And neither should you!)
How to Make Better Facebook Video Ads
Have you tried Facebook video ads? Looking for better ways to connect with your Facebook audience?
Small adjustments to the way you design and target your Facebook video ads can increase your engagement and conversions.
In this article you’ll discover seven tips to improve your Facebook video ads.
How to Use Twitter Buy Buttons and Pinterest Buy Buttons
Do you want to sell your products on Twitter and Pinterest? Have you considered using Buy buttons?
Adding Buy buttons to your tweets and pins lets people purchase your products right from their social feeds.
In this article I’ll share how to add Twitter buy buttons and Pinterest buy buttons to your products
Instagram Strategy: How to Grow a Loyal Following With Instagram
Is your business on Instagram? Want to develop an engaged following?
To discover how to create an Instagram strategy for your business, I interview Nathan Chan.
What “Disrupt” Really Means
Google: Disrupting online advertising. Most people correctly refer to Google as disruptive but don’t understand why. Google’s search algorithm wasn’t disruptive. It was AdWords, its advertising service. In contrast with Yahoo, which required advertisers to spend at least $5,000 to create a compelling banner ad and $10,000 for a minimum ad purchase, Google offered a self-service ad product for as little as $1.
The initial AdWords customers were startups that couldn’t afford to advertise on Yahoo. A five-word text ad offered inferior fidelity compared with a display ad, but Google enabled a whole new audience to advertise online. A classic new-market disruption. Most have forgotten that Google added significant capability to its advertising service over time and then used its much-lower-cost business model (enabled by self-service) to pursue classic Internet advertisers. Thus it evolved into a low-end disruption.
Does Social Media Actually Sell Your Product?
“People are more likely to complete a Navy Seal training program or climb Mount Everest than click on a banner ad.
What can businesses expect from their social media efforts? If the bottom line is what matters, how does social media marketing fit into the equation?
Here are 5 Reasons Instagram Really Matters (Especially for 2016’s Marketing Budgets)
This is a big statement from MDG Advertising: Instagram may be the single biggest opportunity for social media marketers next year.
Can it be true? We’ve heard plenty this year from Facebook, Twitter, and Snapchat, as their uses and back end business deals fluctuate, but Instagram has been the steady social platform not making too much noise. But that just might be what makes it 2016’s winner. Its consistency has made it the fastest growing platform around right now, and MDG has gathered fresh data to prove why marketers everywhere should be factoring Instagram into their budgets.
Contact Us
If you need help with your online marketing, we are offering a completely FREE online marketing strategy session!
Call Steven Hamilton on 0417 871 661, complete the form below to book your FREE strategy session or just send through your enquiry and let's make 2026 your biggest year yet.
Testimonials
"I considered a number of different marketing strategies to try and grow my business, including those recommended by marketing professionals in a marketing study. When somebody recommended I look into Honeyweb's eZmail and told me how dramatically it had helped their business, I knew I had my solution. Cost-effective and delivering proven results across a wide range of businesses, eZmail is a modern solution that I can use to hit my specific audience. I love being in complete control of when and how I use eZmail. And the price means I don't break my marketing budget!"
Viki Bickerton
Virtual Office Mania
