Honeyweb Blog / Advertising / Marketing
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
5 Ways Online Retailers Are Handling Marketing All Wrong
Established e-commerce brands are the model all marketers should aspire to, hoping to achieve the booming success of the e-commerce sector, where sales as a proportion of total retail have risen by a factor of seven [Opens in a new window] since 2002 and a compounded 10 percent growth rate is expected right through to 2017 [Opens in a new window] .
Or so you'd think.
Thing is, though, e-commerce growth is stagnating due to an ever-growing number of participants. While big players like Amazon.com and eBay have businesslike marketing that gets the job done, and smaller guys like Naked Wines or Dollar Shave Club exhibit flashes of brilliance, most online retailers aren't seeing anything like the revenue they could. Why? Their marketing just isn't good enough.
Newspapers: Our Breakdown Of The Latest ABCs
It probably comes as no surprise to see print newspapers continue to drop as the digital editions continue to rise in the latest Audited Bureau of Circulation figures, from the Audited Media Association of Australia.
Below we’ve pulled together some of the most notable newspapers around the country and the changes between the print and digital elements.
Aussies Set To Spend $7 Billion Online Over Christmas Says Adobe
Get ready to splurge, Australia! An analysis by Adobe of over one trillion retail web site transactions over the last seven years, along with 350 million stock keeping units (SKUs) suggests seven billion dollars will be spent online in Australia this Christmas season.
Adobe has a solid track record making these calls and last year its Cyber Monday and Thanksgiving predictions came within two per cent of the mark.
How to Improve Your Reach on Facebook [INFOGRAPHIC]
Your Facebook reach is declining. So is everyone else’s. Old news. Organic reach has declined to 6%, a drop of 49% since October 2013. But why?
There are two big reasons: Facebook has become a crowded place and there is only so much space in each person’s news feed. There are 18+ million business pages competing with yours on Facebook.
![How to Improve Your Reach on Facebook [INFOGRAPHIC]](https://www.honeyweb.com.au/uploads/blog/How_to_Improve_Your_Reach_on_Facebook.jpg)
4 Tools to Build a Social Media Content Calendar
Do you struggle to keep track of your social media content? Are you looking for tools to help?
Creating a social media content calendar doesn’t need to be complicated or require a whole new platform.
In this article you’ll find four ways to build a social media content calendar with tools you may already use.
Victorian Taxis Throws More Poo At The Fan, Tweets About Remembrance Day
Victorian Taxis have piggybacked off Remembrance Day to remind people that veterans catch taxis, because the whole #YourTaxis debacle wasn’t enough of a PR disaster.
This week the Victorian Taxi Association (VTA) decided to start a discussion about people’s taxi stories, which understandably didn’t get the response the VTA was expecting but what we were all thinking.
Facebook Retargeting Spend Increases: New Research
Want to see a higher ROI from Facebook? Have you considered Facebook retargeting ads?
Facebook retargeting allows you to reach your website visitors via custom ads on Facebook.
In this article you’ll discover recent findings from studies focused on Facebook retargeting.
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