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Honeyweb Blog

Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.

There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.

4 Steps to Writing Emails with Drastically Higher Open and Click-Through Rates

Even if your email list is huge, poor open and click-through rates prevent you from spreading the word about your marketing campaigns.

Here are four tips to help you write more engaging, super-clickable emails. 

4 Steps to Writing Emails with Drastically Higher Open and Click-Through Rates

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How to Use Qualitative Research to Drive Conversions

When marketers think of using data to come up with test hypotheses, they typically think of digital analytics. 

But qualitative research can actually offer more insight than anything else for coming up with winning test hypotheses. When quantitative stuff tells you what, where and how much, then qualitative tells you ‘why’.

How to Use Qualitative Research to Drive Conversions

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Australians Are APAC’s Most Avid Digital Buyers

Clothing, shoes and accessories are Australians’ top digital purchase category

According to research from Carat and Dentsu Aegis Network, digital buyers in Australia are more likely than those in a variety of other Asia-Pacific markets to buy items in every category studied via digital channels.

Australians Are APAC’s Most Avid Digital Buyers

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Internet to Hit 3 Billion Users in 2015

Nearly half the world's population will have regular access to the web by 2018

The number of internet users worldwide will surpass 3 billion in 2015, according to new figures from eMarketer, increasing 6.2% next year to reach 42.4% of the entire world's population.

Internet to Hit 3 Billion Users in 2015

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5 Tried-and-True Tactics For Collecting Leads on LinkedIn

LinkedIn has come a long way since its beginnings in 2002.

Though traditionally used to house professional resumes, connect with influencers and find new hires, it’s also become a valuable resource for your marketing campaigns – with an audience of over 300 million business professionals, LinkedIn is a hotbed for lead generation.

5 Tried-and-True Tactics For Collecting Leads on LinkedIn

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Facebook to Overtake YouTube: 5 New Research Findings

Do you want to know why it's important to maintain a Facebook presence?  Have you seen the latest research on Facebook?  

Knowing how Facebook affects online marketing can improve your own efforts. These five studies reveal how Facebook impacts online marketing and why it's here to stay. 
 

Facebook to Overtake YouTube: 5 New Research Findings

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Email Marketing > Converting Opens to Clicks

How 3 simple email principals led to a 27% increase in clickthrough rates

Your customer’s inbox is a competitive atmosphere. He or she scans the inbox, determining the importance, relevance and necessity of each sender and subject line, with the hopes of paring down the ever-increasing list.

Email Marketing > Converting Opens to Clicks

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