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Honeyweb Blog

Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.

There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.

How to Successfully Target a Niche Facebook Audience

Do you want to reach new audiences on Facebook? Have you considered targeting niche audiences?

Targeting niche groups of people on Facebook, in addition to your primary audience, will help you create new channels of traffic and revenue.

In this article, you’ll discover how to find and reach niche audiences on Facebook.

How to Successfully Target a Niche Facebook Audience

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How to Manage Multiple Social Media Profiles

Does your business have profiles on multiple social networks? Looking for a way to manage your social media presence more efficiently?

Customizing Hootsuite lets you view, post, and schedule updates for top social networks from one centralized place.

In this article you’ll discover how to monitor and manage multiple social media profiles from a single, customized dashboard.

How to Manage Multiple Social Media Profiles

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Content Marketing: 10 Red Hot Tips On Giving Audiences What They Want

Content marketing – the new buzzword that everyone is apparently now doing, even if they’re not doing it all that well.

But according to DWA head of intent APAC Aryeh Sternberg, there’s a sure-fire method that will kickstart your strategy, a method he divulged to both B&T and the many Ad:Tech attendees at yesterday’s conference.

Content Marketing: 10 Red Hot Tips On Giving Audiences What They Want

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Instagram Set To Reorder Its Feed With Posts You Care About Most

Instagram will be rolling out an update over the coming months which will show the content that it believes users will “care about the most”, similar to the algorithm in Facebook’s News Feedand Twitter’s latest changes to its Timeline.

In a press release,an Instagram representative said: “You may be surprised to learn that people miss on average 70 per cent of their feeds. As Instagram has grown, it’s become harder to keep up with all the photos and videos people share. This means you often don’t see the posts you might care about the most.

Instagram Set To Reorder Its Feed With Posts You Care About Most

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Twitter’s Latest Product Puts Branded Video Content To The Front

Twitter Australia has launched a feature called ‘First View’ which puts video advertising smack bang at the top of Twitter’s timeline both within the mobile app and on desktop. Angus Keene, sales lead Twitter Australia, discusses First View, its advantages and why video is so damn important for the platform.

Video is becoming more and more important for the platform. According to Sam Duboff, product marketing lead at Twitter, video views on Twitter grew by 220X from the end of 2014 to the end of 2015.

Twitter’s Latest Product Puts Branded Video Content To The Front

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How To Get People To Love Your Brand On Social Media

Too many brands are creating content with the sole aim of converting people, not educating or entertaining people, believes Elise Strachan, CEO of online brand My Cupcake Addiction. And if a brand is aiming to have its piece of content shared across social media, it needs to be educational or entertaining.

In between regaling the Ad:Tech audience in Sydney this morning with decadent videos of cupcakes and slices, Strachan explained how to build a brand on social media, specifically on Facebook and YouTube, and stressed the importance of mobile.

How To Get People To Love Your Brand On Social Media

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Revealed: Aussies And Their Devices All In An Easily Digestible Infographic!

Media solutions firm Signal has done some research on how Australians are buying more connected devices and spend more time on the internet to suit an “always” on lifestyle.

Here’s all the results, but as an easy to read, cut-out-and-keep infographic. Enjoy!

Revealed: Aussies And Their Devices All In An Easily Digestible Infographic!

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