Honeyweb Blog
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Why Marketing is Broken — and How You Can Fix It
I’m afraid that right now, as marketers, we may be close to reaching a breaking point.
Marketing used to get the benefit of the doubt, we used to be allowed to have “nice things”. But then too many abused that privilege and ruined it for everyone else.
Marketers started off with the best intentions, with the goal of simultaneously helping their audience and growing their businesses.
By Will Davis
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
Google AdWords adds targeting by phone number & mailing address
Google has expanded the consumer-targeting capabilities of its AdWords platform to let marketers use phone numbers and mailing addresses to reach their right people.
Previously, AdWords campaigns only allowed advertisers to upload anonymized email addresses as well as set broader targets around demographics and interests.
Google's new targeting tools will likely be more effective than email addresses, as phone numbers and mailing addresses often prove to be more reliable.
By George Slefo
adage.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
How to Improve Your Facebook Video Watch Time
Does your business use Facebook video?
Do you want more people to watch your videos all the way through?
In this article, you’ll discover how to set up a Facebook ad campaign that generates longer Facebook video watch times.
By Paul Ramondo
socialmediaexaminer.com
Honeyweb are your local Facebook marketing experts, contact us to discover how we can help your business.
Facebook’s Launching a New Library of Free Audio Tracks to Add Music to Your Videos
Facebook's launching a new listing of music tracks which people can use in their videos without fear of infringing copyright.
Called ‘Sound Collection’, the tool includes a listing of various audio options.
Facebook’s been looking for a solution on this front for years, with The New York Times reporting that they’ve been in negotiations to enable users to include Top 40 songs in their videos since 2015.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your Facebook local marketing experts, contact us to discover how we can help your business.
Facebook Analytics, the Pixel, and Events
Facebook Analytics is a terrific tool that not enough marketers are using.
Andrew Foxwell documented a few of the benefits recently. But, how do you get the most out of it?
In this post, I’m going to provide a few examples of some powerful Facebook Analytics reports and how it all comes back to the Facebook pixel and Events.
By Jon Loomer
jonloomer.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
The 10 Best Ads of 2017
It’s been a year of difficulty and strife, but also of remarkable creativity that leaned into those tensions and tried to resolve them—or at least, to inspire a way forward.
Adweek’s 10 Best Ads of 2017 tackled plenty of challenging themes—among them, journalism and politics; race and bias; and social causes including anti-bullying and gender equality.
But each, in its own way, made it a better place. Congrats to all the winning marketers and agencies.
By Tim Nudd
adweek.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
The Facebook Ad Image Size Ultimate Guide
Marketers know that images are an important part of ad design and campaigns.
Lots of time goes into finding the right images to include and testing ads to find the combination of images and text that will get the most attention.
But why does Facebook ad image size matter?
By Andrew Tate
adespresso.com
Honeyweb are your local Facebook marketing experts, contact us to discover how we can help your business.
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