Honeyweb Blog
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
13 Helpful Tools You Can Use to Quickly & Easily Edit Social Media Photos
Using images in your blog posts, on social media and in other channels helps you connect faster and on a deeper level with your audiences.
In fact, social posts with images get 650x more engagement than those without.
I hardly bother writing text-only tweets anymore and always try to include colorful, eye-catching, attention riveting images in my social posts and presentations.
By Larry Kim
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
3 Social Media Truths from GaryVee at The Social Video Marketing Summit
For the second year in a row, Animoto livestreamed The Social Video Marketing Summit to thousands of viewers on Facebook.
This year, the Summit kicked off with Gary Vaynerchuk presenting a philosophical, yet grounded, keynote regarding the state of social media.
If you missed his talk, here are a few of the biggest takeaways.
By Becky Brooks
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
Facebook Launches ‘Messenger Kids’ to Connect Younger Users to Online Chat
I’m not exactly sure how to feel about this one.
Facebook has announcedthat they’re launching a new Messenger Kids app which will enable youngsters under the age of 13 to communicate with friends online.
Facebook’s merely seeking to embed itself with younger audiences, fostering the next generation of users, while also potentially exposing kids to the dangers of online communication.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local Facebook marketing experts, contact us to discover how we can help your business.
Form Optimization: The Importance Of Communicating Value Before Making The “Ask”
If you want to maximize your revenue, it’s not enough to optimize your landing page
You should ensure form pages reinforce your value proposition, minimize unnecessary friction and alleviate customer anxiety.
Pay attention to your PPC ad links. Do they send prospects to your landing page or directly to your form page?
By Linda Johnson
marketingexperiments.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
Call Center Optimization: How A Nonprofit Increased Donation Rate 29% With Call Center Testing
If you’ve read MarketingExperiments for any length of time, you know that most of our marketing experiments occur online because we view the web as a living laboratory.
However, if your goal is to learn more about your customers so you can practice customer-first marketing and improve business results, don’t overlook other areas of customer experimentation as well.
To wit, this article is about a MECLABS Institute Research Partner who engaged in call center testing.
By Daniel Burstein
marketingexperiments.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
Conversing With The Customer: Beware Of Using Too Many Nouns
Not long ago, I wanted to upgrade my phone. To begin my research, I went to a webpage that I’d visited many times before.
Right in the center of the white, nearly empty page was one word — APPLE. Ten minutes later, I joined 90 million other satisfied customers as the proud owner of an iPhone.
As a marketer, Apple’s minimalistic marketing may be appealing to you, and you might even be tempted to try a similar approach. But here’s the catch.
By Linda Johnson
marketingexperiments.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
Refining the Message: The Journey, Episode 8
The Journey, a Social Media Examiner production, is an episodic video documentary that shows you what really happens inside a growing business.
Episode 8 of The Journey follows Michael Stelzner, founder of Social Media Examiner, as he continues to pursue what many will see as an impossible goal: to grow his company’s customer base by more than 62% year over year.
In this episode, Mike faces the uncomfortable reality that a new product isn’t selling and that he needs to alter his messaging.
By Michael Stelzner
socialmediaexaminer.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
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