Honeyweb Blog
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
How to Set Up a Shop Section on Your Facebook Page
Does your business sell products? Have you considered setting up a shop on Facebook?
Facebook allows you to add a Shop section to your Facebook page so customers can buy your products directly from Facebook.
In this article you’ll discover how to add a Shop section to your Facebook page.
Look Out! Your Next Disruptor Isn’t Coming From Where You’d Expect!
In this guest post, David Yockelson the research vice president at tech research firm Gartner, says we often think of ‘disruptors’ as the the likes of Tesla, Uber and Google. But he argues disruption can come from anywhere if you’re not looking for or prepared for it…
When people think about disruptive technology or market disruptors – and stay tuned, Gartner will soon be publishing some interesting, new research about both – they tend to think of Uber, Google (now Alphabet), Amazon and other fairly massive sized (now) companies.
The One Thing Businesses Are Missing When Looking At Their Core Value
There is one absolute gem of advice for any business looking to make it big when it comes to innovation, according to Forrester vice president, research director, Michael Barnes.
Speaking at the Forrester CX Marketing Summit this morning, Barnes asked the audience who was sick of the word ‘disruption’, and to all those who raised their hands offered ‘innovation’ as a different buzzword to cling to.
Facebook’s Latest Report Shows Aussie Brands Have A Lot To Learn About Parents
Global research from Facebook’s ‘Meet the Parents’ report reveals that new parents spend more time and share 90 per cent more content on both Facebook and Instagram compared to non-parents. Facebook Australia’s head of industry Melinda Petrunoff discusses the findings from its latest report and why it’s time for marketers to stop treating parents like they’re babies.
“When I think about all the verticals that I manage in Australia, the number one target group is always mums,” Petrunoff told B&T. “It’s generalised as ‘mum’. That’s why this research has been quite useful, it’s been able to really look at the different stages of parenting- from newborns right through to teenagers and the different mindsets that parents are at each of these stages of this lifespan.”
Can Newspapers Do Anything To Stop The Advertising Exodus?
In August last year a consortium of Britain’s leading national newspaper publishers launched an advertising campaign to draw attention to the merits of their titles as platforms for advertising. It was an unprecedented initiative.
The very fact that six highly competitive rivals were willing to bury their hatchets showed the depth of the problem. They needed advertisers, and most especially their media agencies who book ads for them, to think again about having turned their backs on newspapers.
Adobe To Take On Facebook, Google
Adobe’s executive vice president and general manager, digital marketing, Brad Rencher says many companies lost their way when they started focusing on clicks and conversions rather than telling stories and that his company would now provide a platform for a community garden so companies would need ot be less reliant on Facebook and Google’s walled gardens.
The Salt Lake City-based Rencher told a room of Asia Pacific journalists last month in Las Vegas at Adobe’s Summit event that the ability to do something seduced companies into doing it rather than focusing on what they ought to be doing, which is telling a brands story.
Tough Times At Nine Entertainment As Revenues Down 11% YOY
In a continued sign the free-to-air players are having a tough time of late, Nine Entertainment this morning released its third quarter revenues that showed they were down 11 per cent from this time last year.
Dow Jones is reporting that the result is due to weaker than expected TV ratings and subdued advertising demand all of which creates a big headache for new CEO Hugh Marks. A lacklustre summer of Test cricket against the New Zealand and West Indies sides and the disastrous results of Reno Rumble are the main sources of blame.
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