Honeyweb Blog
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Seven In 10 Aussies Access News Media On Digital Platforms, And Other emma Stats
Almost three quarters of Australians (71 per cent or 12.7 million) are accessing news media content on digital platforms, such as desktop, smartphones and tablets, according to the latest emma (Enhanced Media Metrics Australia) data* released today.
Print news media continue to maintain a large audience with 13.7 million readers, or 76 per cent of the population. National and metro print news media are read by 11.7 million people each month. One in five Australians read regional print news media while community newspapers reach 4.9 million people a month.
KFC Australia Did A NSFW Tweet And Deleted It, But Thankfully The Internet Is Forever
Social media is a dangerous game, and when brands hop on board and try to play, sometimes the results aren’t exactly what you’d expect – or want for that matter. Today is no exception, with KFC Australia tweeting out a very unexpected promo.
This morning, the fast food chain down under tweeted the following cringeworthy photo, with the caption, “Something hot and spicy is coming soon”.
9 Conversion Rate Optimization Principles to Get You Started (If You Can’t Test)
According to Google Trends, the term “conversion rate optimization” is an official “breakout”, meaning “searches for that phrase have jumped by +5,000 percent” over the last few years.
While this proliferation of all things CRO is good news for the industry, it does have one painful drawback.
For most websites, the biggest barrier to CRO lies it one of its most fundamental commandments: thou shall test.
How to Optimize Videos for Conversions
You often read that most people prefer to watch a video than read text.
How true is that statement, really? You’ve been hearing about video for years now, but it’s still relatively uncharted. Big brands are spending tens of thousands on videos that fall flat while a lucky few are going viral.
But even they struggle to repeat their original success. And what do views have to do with actual money in the bank?
3 Social Image Tools That Increase Exposure and Engagement
Wondering how to improve the impact of your social media images? Looking for tools to optimize your visual content?
In this article you’ll discover three little-known tools to analyze the effectiveness of your visuals before you use them in your social media marketing.
Video Ads Are Better Than Pre-Roll Ads: Exponential Study
Digital ad solutions company Exponential Interactive has released its study titled The Power of Video-Driven Experiences: What Attention, Emotion and Perception Can Tell Us About Good Advertising – which finds that interactive video advertisements are significantly more impactful than standard banner and pre-roll video ads.
Exponential commissioned EyeSee, a market research firm, to investigate the effectiveness of interactive video. The study compared Exponential’s proprietary VDX video units to 30-second pre-roll units and standard banner units, focusing on three key KPIs – attention (length of browsing and interaction time), emotion (type of emotion and strength of emotional reaction) and perception (impact on brand lift).
Zuckerberg Shows Off Facebook’s 10 Year Plan In A Single Graphic
Facebook head honcho Mark Zuckerberg has unveiled the company’s 10 year plan at its present F8 developers conference in San Francisco and he’s managed to fit it all onto a single graphic.
It’s arguably not crystal clear at first glance but suggests that the next three years there’ll be a focus on Facebook’s existing ecosystems while things like video, search, groups and its apps (WhatsApp, Messenger and Instagram) come into play in the following five years.
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