Honeyweb Blog
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Creating a Podcast That Builds Trust
Want to start a podcast that helps you grow your business?
Want to avoid the common mistakes and create a show that builds a loyal audience?
In this article, you’ll discover what you need to do to successfully launch a business-building podcast.
By Michael Stelzner
socialmediaexaminer.com
Honeyweb are your local digital marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP

Facebook Shares Insight into Content that it Looks to Limit in News Feeds
As Facebook battles a new PR crisis in the wake of the recent Facebook Files investigative report series
The company is also seeking to provide more transparency into its processes, and oversight as to how its systems decide what people see in their News Feed every day.
Facebook has shared another distribution overview, this time looking at the types of posts it looks to limit in the Feed.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local social media marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP

Google: Extra Content Not Always Needed For Category Pages
Product category pages do not always need extra content if Google can understand what’s on the page based on the names of products.
Google advises that it’s not always necessary to add extra content to product category pages if the product names describe what’s on the page.
This is stated by Google’s John Mueller during the Google Search Central SEO hangout recorded on September 17, 2021.
By Matt Southern
searchenginejournal.com
Honeyweb are your local Google marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP

3 quick case studies of influencer marketing, homepage headline, and Facebook ad campaign tests
Experience is a double-edged sword.
On the one hand, you’ve been here before, so you know what do to.
Testing can help you overcome the rigid mindset experience can bring while leveraging your vast accumulated knowledge to craft well-informed hypotheses.
By Daniel Burstein
marketingsherpa.com
Honeyweb are your local social media marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP

LinkedIn Launches Lead Gen Forms Integration for Zapier, Providing New Automation Opportunities
LinkedIn has made collecting audience data a little easier with the launch of a new Event Registration trigger in the Lead Generation Forms integration for Zapier
Enabling you to connect your gathered lead gen forms info with third-party tools and apps.
For those unfamiliar, Zapier is an automation tool that enables you to connect different app functionalities into a single stream.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local social media marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP

Google Publishes New, Practical Guide on Key Ad Creative Best Practices and Tips
Will Google ads be part of your holiday marketing process?
The search giant remains a key source of product discovery, and with additional shopping tools and eCommerce options being launched throughout the year
Google does indeed look set to remain an essential connector for many purchases throughout the coming season.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local Google marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP

Facebook Provides Tips on How Brands Can Improve Ad Performance
It seems like Apple’s controversial App Tracking Transparency (ATT) update is causing significant impacts on Facebook
With The Social Network today outlining some of the specific ways in which ad reporting has been affected by the new privacy prompts.
Apple launched its new data tracking pop-up alerts, which directly ask iOS users to opt-in to tracking of their activity within each individual app.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local social media marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP

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Testimonials
"We are so happy with our new website created by Honeyweb, it is bright and beautiful and exactly what I had in mind for our new business branding. We have had heaps of feedback to say how user friendly it is and how lovely it looks! And what's more, our Google stats say that our bounce rate in January has decreased approx 48% to only 23% now instead of around 45-50% most months before our new site was up. That means that half the people who visited our site actually clicked past the first page and were enticed to look into our website rather than clicking out straight away because the old home page was so boring! We also had Honeyweb build our new eNewsletter, which has also given us some great results. Our first campaign ROI was an amazing 2,000 % Thanks very much Steven, Trent, David and the team!."
Kate & Jason (Snowy) Carter
Hahndorf Farm Barn







