Honeyweb Blog
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
7 Ways to Provide Stellar Customer Service on Social Media
In this age of digital connectedness, there is a multitude of reasons to be on social media as a small business.
However, one of the more overlooked ways to connect with customers, build brand equity, and humanize your company is by providing customer service on social media.
Customer service may not be the first thing that comes to mind when you think of establishing a small business, but it should be.
By Julie Chomiak
socialmediatoday.com
Today, we’ll go over the 7 ways to provide stellar customer service on social media! Contact Us!
The Cost Per Lead Calculator – Better Allocate Your PPC Spend
The pay-per-click landscape has become so saturated that only the most analytical marketers are able to continuously turn a profit from their paid search.
Data-driven marketers who are able to effectively manage PPC campaigns to a target cost per conversion (a.k.a. cost per lead) will continue to see campaigns with a predictable, repeatable profit margin.
Everybody else is most likely paying too much to acquire customers.
By Andrew Miller
unbounce.com
Learn more about pay-per-click here! Contact Us!
Do Negative Reviews Hurt Your Click-Through Rates?
You know your business needs online reviews, but did you know your reviews have a direct impact on your business’s click-through rates in local search results?
Review star ratings are a big deciding factor in whether or not consumers will choose to click on your business over the competition.
We’ve analyzed the study’s findings below, but before we get started, I’d like to define a couple of terms to avoid any confusion.
By Isabella Andersen
socialmediatoday.com
How Online Reviews and Star Rating Affect Your Click-Through Rates? Contact Us!
4 Beautiful Social Media Content Ideas that Drive Engagement
Are you struggling with publishing remarkable social content that captures attention?
Perhaps you’re seeking ways to spice up your business social media pages to drive better engagement.
Whatever the goal, your reasons are valid in wanting to improve your social media strategy. You see, more consumers desire to connect and engage with their favorite brands on social.
By Katrina Padron
socialmediatoday.com
Check out the 4 Beautiful Social Media Content Ideas that Drive Engagement! Contact Us!
How to Use Facebook Messenger for Social Customer Service
Want to provide better customer service on Facebook?
Wondering how Facebook Messenger can help?
Indeed, messaging apps are the perfect avenue to engage with customers and prospects. Customer care flows naturally out of those one-on-one conversations.
By Mari Smith
socialmediaexaminer.com
Discover how to use Facebook Messenger as a valuable social customer care tool here! Contact Us!
How to Create a Social Media Policy for Your Employees
Want to help your employees better engage on social media?
Wondering how a social media policy can help?
A social media policy gives your employees guidelines for interacting with customers and protecting their personal safety, as well as your business’s reputation.
By Larry Alton
socialmediaexaminer.com
Discover three tips for creating a social media policy for your employees here! Contact Us!
8 Best Practices for Social Posts That Get Noticed [Infographic]
How to find and target your audience by selecting the right social networks for distribution, defining content sharing patterns and generating content consistently.
These are basic considerations in any social media strategy, but on their own they aren’t enough to establish an effective acquisition channel
Social posts also need to be optimized for reaching new audiences and engaging existing followers.
By Gene Sobolev
socialmediatoday.com
Check out the 8 Best Practices for Social Posts here! Contact Us!
![8 Best Practices for Social Posts That Get Noticed [Infographic]](https://www.honeyweb.com.au/uploads/blog/iu.jpg)
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