Honeyweb Blog
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Most Popular Marketing Experiments Conversion Optimization A/B Testing And Value Proposition Content
This was a big year for Marketing Experiments.
In 2017, our website got a major facelift. Certainly, a much different look than when we first started publishing in 2000.
More importantly, we hope 2017 was a big year for you. And to help you have an even better year in 2018, here is the MarketingExperiments content that was most popular with your peers this past year.
By Daniel Burstein
marketingexperiments.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
Page Layout Optimization: A Common Mistake Marketers And Web Designers Make, And How To Avoid It
Let’s suppose you have been perusing our website for a while now and have been educating yourself on landing page optimization.
You are in the process of revamping a webpage and feel like you have arrived at a good value proposition.
It’s well expressed in your headline and has further enticing information in the subheader. The graphics are good. You now think you’ve captured visitor’s attention. What’s next?
By Linda Johnson
marketingexperiments.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
17+ Social Media Marketing Predictions for 2018 From the Pros
Are you wondering how social media marketing will change this year?
The social platforms are constantly changing, and that means marketers need to change as well.
To find out how marketing on Facebook, Instagram, Twitter, LinkedIn, and Pinterest will change in the coming year, we reached out to expert social media professionals to get their thoughts.
By Lisa D. Jenkins
socialmediaexaminer.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
How to Create a Digital Marketing Predictive Analytics Model
Predictive analytics is the method of using historical and recent data to forecast future events, trends, and behaviors.
In the context of marketing, predictive analytics involves the application of statistical analysis, machine learning algorithms, and analytical queries to structured and unstructured data sets in order to create predictive models.
These models make marketing planning easier than ever by assigning numerical values to represent the likelihood of certain events happening.
By Guy Sheetrit
searchenginejournal.com
Honeyweb are your local digital marketing experts, contact us to discover how we can help your business.
10 Content Types That Will Boost Your Traffic
Need to attract new visitors and boost your organic and social media traffic?
Below are 10 types of content that helped me do just that.
Consider these content types next time you’re prioritizing what content to create.
By Alexandra Tachalova
searchenginejournal.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
29 Experts on the Most Important 2018 Social Media Trends
The biggest social media trends of 2017 included video, influencer marketing, and bots.
Now it’s time to get ready for 2018, and clearly, those trends aren’t going away soon.
The next year you can be sure video and influencer marketing will continue to be top social media trends. Ephemeral marketing also seems poised to have a huge year.
By Danny Goodwin
searchenginejournal.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
Google AdWords Ads to Stop Showing Review Extensions in January 2018
Google AdWords will stop showing review extensions with ads as of mid-January 2018.
All review extensions, along with their performance data, will be deleted from AdWords accounts in early February.
This change was quietly mentioned in an advertising policies help document. Google notes that advertisers must download their ad extension data before February if they wish to save it.
By Matt Southern
searchenginejournal.com
Honeyweb are your local Google marketing experts, contact us to discover how we can help your business.
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