Honeyweb Blog
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Effective CTAs: How The Thought Sequence Of A Call-To-Action Affects Landing Page Performance
At the surface level, you may think effective conversion rate optimization is focused on moving people from a banner ad to a page or from a link on the homepage to your landing page.
But truly effective conversion optimization focuses on optimizing your customer’s thought sequence.
Each time you provide a satisfying answer, you receive a micro-yes.
By Linda Johnson
marketingexperiments.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
READ FULL ARTICLEConversion Rate Optimization: Getting The Right “Yes”
As a marketer, you must have a thick skin when analyzing your own webpage because, generally, you are not dealing with an eager customer.
Chances are, you are dealing with a jaded customer who has been disappointed before by broken promises from other marketers and who is tired of endless ads that don’t deliver.
You have to overcome this negativity by building trust through a series of incremental steps that lead to a macro-yes.
By Linda Johnson
marketingexperiments.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
READ FULL ARTICLEA Webpage Is A Conversation
The moment prospects decide to engage with your webpage, they begin to communicate with you — your webpage is a conversation.
It is our job as marketers to get into the conversation and speak to those prospects the right way.
When designing a page, choose words and images wisely. The quality of the conversation your webpage fosters determines a prospect’s next steps.
By Annie Summerall
marketingexperiments.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
READ FULL ARTICLEThe Only Factor: The Key To High-Performing Webpages
When potential customers click on a webpage, they ask themselves — either consciously or unconsciously .
Three important questions: Where am I? What can I do here? and Why should I be here?
If you don’t answer all three within the first four to six inches of the page, you are losing customers — and you are losing revenue.
By Linda Johnson
marketingexperiments.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
READ FULL ARTICLESeeing Diminishing Returns in AdWords? Here Are 5 Advanced Optimization Tactics
Being a modern-day Paid Media Manager can make you feel a bit like Sisyphus.
Your VP of Marketing has charged you with rolling a boulder uphill (continuously optimizing your AdWords campaigns even when you’ve reached your quarterly objectives).
This becomes especially painful when you’re getting diminishing returns out of your optimization efforts.
By Tom Bukevicius
unbounce.com
Honeyweb are your local Adword marketing experts, contact us to discover how we can help your business.
Email Marketing Cheat Sheet [Infographic]
While social media continues to offer up a range of shiny new marketing and outreach options - many of them with great potential.
Business shouldn't ignore the capacity of tried and true digital marketing options. Like email marketing.
Sure, it’s not Instagram or Snapchat, it doesn’t enable VR and AR capabilities, taking it to the next level.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local digital marketing experts, contact us to discover how we can help your business.
![Email Marketing Cheat Sheet [Infographic]](https://www.honeyweb.com.au/uploads/blog/email.jpg)
How to Get Your Content Published on Big Websites
Publishing on a big site can open doors, can get your organization’s name in front of people you would not be able to reach otherwise, and it can increase your authority, which has SEO benefits.
Placing your organization’s messaging in the best place for it to reach your potential audience is an important part of content marketing.
For some pieces of content, a bigger site, like the Huffington Post, Forbes, Inc., Entrepreneur, or Social Media Today, might be that best place.
By Jeff Rum
socialmediatoday.com
Honeyweb are your local website marketing experts, contact us to discover how we can help your business.
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