Honeyweb Blog
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Twitter Releases Major Events Calendar for October to Help with Strategic Planning
One of Twitter's most helpful updates this year, from a marketing perspective, has been their monthly major events calendars
Which highlight not only the key dates to keep in mind for the month ahead, but also helps to provide some context for their popularity, by way of their tweet volume from previous years.
This provides a much clearer picture of where you should be paying attention, while it also serves as a great reminder of some of the smaller themed days that you can easily forget.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
5 Practical Steps Your Brand Can Take to Build Trust [Infographic]
With all the talk about fake news and misleading ads, it's no surprise that consumer trust is falling across government, business and media groups.
Indeed, in the executive summary of Edelman’s 2017 Trust Barometer, the organization notes that:
The general population’s trust in all four key institutions - business, government, NGOs, and media - has declined broadly, a phenomenon not reported since Edelman began tracking trust among this segment in 2012."
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
![5 Practical Steps Your Brand Can Take to Build Trust [Infographic]](https://www.honeyweb.com.au/uploads/blog/shutterstock_548384902.jpg)
5 Practical Steps Your Brand Can Take to Build Trust [Infographic]
With all the talk about fake news and misleading ads, it's no surprise that consumer trust is falling across government, business and media groups.
Indeed, in the executive summary of Edelman’s 2017 Trust Barometer, the organization notes that:
The general population’s trust in all four key institutions - business, government, NGOs, and media - has declined broadly, a phenomenon not reported since Edelman began tracking trust among this segment in 2012."
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
3 Tips to Help Promote Your Brand on Facebook
With more than 2 billion monthly active users, Facebook is the network to promote your brand and connect with your target audience.
You see, many consumers are leveraging this platform to engage with their favorite brands and discover new ones - in fact, one-third of Millenials say they actually prefer to communicate with brands via social, as opposed to over the phone or in person.
As such, it’s important to maintain an active presence to appeal to modern consumer habits.
By Katrina Padron
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
Instagram Adds New Comment Control Options to Help Improve User Safety
Instagram is now up to 800 million users, and is growing rapidly with additions like Instagram Storieshelping to boost usage and diversify their audience.
But with a larger audience comes more types of interactions, and thus, a greater need for community safety options.
Instagram has always been fairly active on this front – while Twitter, most notably, has struggled in dealing with trolls and abuse, Instagram, which has traditionally focused on images as opposed to exchanges, has worked to stay ahead of the curve, introducing advanced reporting tools and features to give users more control over what they see on the platform.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
5 Key Holiday Email Marketing Tips for 2017
Email Marketing is no longer a ‘batch blast’ marketing strategy tasked to the interns (some email marketers still do so, alas).
Come September, email marketers start preparing for one of the most important and busiest quarters of the year - the Holiday season.
Regular strategies used for email campaigns throughout the rest of the year may not be enough to cut through the inbox clutter during the holiday season.
By Kevin George
socialmediatoday.com
Honeyweb are your local email marketing experts, contact us to discover how we can help your business.
What It Really Takes to Get a 10/10 Facebook Ads Relevance Score
If you want an ad campaign to be profitable, it’s crucial that your ad is shown to the right audience.
Your ad promoting beard oil might have the best copy, images and offer — but it will never convert well if it’s shown primarily to a female audience.
The ad would be irrelevant, and you would receive a relevance score which reflects this.
By Aaron Agius
unbounce.com
Honeyweb are your local Facebook marketing experts, contact us to discover how we can help your business.
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