Honeyweb Blog
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Meta Provides New Insights into the Benefits of General and Narrow Ad Targeting Approaches
Meta has published a new report which looks at the performance impacts of broad, demographic-based targeting for CPG ad campaigns.
Which one performs better, then, comes down to how interest targeting is applied, and according to Meta, ‘overnarrowing’ your audience through interest targeting can significantly impede performance in campaigns.
Which, given that you now have fewer data options for such, seems like a good result for Meta’s ad options, right?
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local social marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
10 Social Media Design Tips to Skyrocket Your Website Traffic [Infographic]
Are you looking for ways to create a more visually appealing social media strategy?
Want to improve your social media design and drive more traffic to your website?
The team from ConversionMinded share their tips for success in this infographic.
By Mark Walker-Ford
socialmediatoday.com
Honeyweb are your local social marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
Facebook Publishes New Guide to Influencer Marketing and its Rising Benefits
With eCommerce on the rise, influencer marketing is also generating better response
Which additionally relates to the evolving content landscape, and getting your brand message to stand out in busy social feeds.
But how effective is influencer marketing really, and what are some of the key influencer trends of note?
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local digital marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
6 Social Media Mistakes You’re Making and How to Fix ‘Em (2021-2022 Guide)
There’s no denyin’ social media is a powerful tool you can use to increase brand awareness and connect with your target audience, but the pandemic has taken this to a whole new level.
Social media use during the pandemic has gone “way, way up”.
In a recent survey, a whopping 72% of respondents said their social media consumption has increased as a result of COVID, while 43% said their posting has too.
By Jesse Relkin
unbounce.com
Honeyweb are your local social marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
Discover a three-part formula for focusing your webpage message
In Session #5, Flint teaches the most effective way to determine and structure the objective of our webpages.
Don’t ask before you have communicated enough perceived value.
Here are some of the most important insights from this class:
By Daniel Burstein
meclabs.com
Honeyweb are your local website marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
9 Ways to Improve Your Facebook Ad Results
Feel like your Facebook ad campaigns need some new life?
Wondering what changes you can make to improve conversions?
In this article, you’ll discover nine ways to optimize your Facebook ad campaigns to get more bang for your buck using new or underutilized native features on the platform.
By Anna Sonnenberg
socialmediaexaminer.com
Honeyweb are your local social marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
Website Conversion Rates: KPI data and marketing examples from 17 B2B and B2C marketers
The average website conversion rate by industry. Sounds informative. But how much do you really learn?
Well, the average net worth of myself and Elon Musk. It is $133,450,000,000. How helpful is that information?
So instead of sharing averages or publishing simple charts, we share key performance indicators company by company (with added context).
By Daniel Burstein
marketingsherpa.com
Honeyweb are your local website marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
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