Honeyweb Blog
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Creating Effective Pillar Pages: 8 Tips to Optimize Pillar Page Engagement
Pillar pages are an evolving practice in SEO circles, and can be a great way to boost your ranking for the keywords you target.
Pillar pages cover a single topic in-depth through subtopics which make up topic clusters - that means a pillar page is perhaps the ultimate in long-form content.
The pillar page should be easy to find on your site, and it should be easy for your visitors to find subtopics within.
By Bob Carver
socialmediatoday.com
Honeyweb are your local SEO marketing experts, contact us to discover how we can help your business.
9 Key Video Advertising Tips from Facebook
Facebook has published a new list of tips on video optimization across both Facebook and Instagram
Providing specific notes how to generate best response with video campaigns on the two platforms.
If you haven’t heard, video is a big deal in digital marketing – video content generates the most response on pretty much every social platform, while research also indicates that videos on Facebook.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local Facebook advertising experts, contact us to discover how we can help your business.
4 Common Pagination Pitfalls – How to Get Into & Out of Them
How do you get search engines from page 1 to 50 and everything in between?
You do it with proper pagination, that’s how.
Unfortunately this is one of the most common areas of SEO that site owners handle incorrectly.
By Patrick Reinhart
searchenginejournal.com
Honeyweb are your local SEO marketing experts, contact us to discover how we can help your business.
How to Evaluate and Partner With Social Media Influencers
Want to collaborate with social media influencers to promote your products and services?
Wondering which influencers are a good fit for your business?
In this article, you’ll find out how to get started with influencer marketing campaigns.
By Lilach Bullock
socialmediaexaminer.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
How to Use Google AdWords’ “Optimize” Feature To Create Custom Landing Pages
Creating unique landing pages for Google Ads campaigns is a must.
Want cheaper ads and better results? That starts with improving your quality score.
And landing page experience is one-third of the quality score pie.
By Brad Smith
adespresso.com
Honeyweb are your local Google marketing experts, contact us to discover how we can help your business.
Automatic Post Promotion: Facebook’s Boost Post Button on Steroids
How many posts did you boost today on Facebook?
Your latest, epic, blog content, that irresistible teaser for your upcoming webinar, a funny video-tutorial…what else?
It’s easy, isn’t it? Just a click on that magic “Boost Post” button et voilà, your post is live on Facebook! Not just for your followers and fans, but for all of your audience.
By Guest Post
adespresso.com
Honeyweb are your local Facebook advertising experts, contact us to discover how we can help your business.
There is Nothing Magical About 95% Statistical Significance
You are probably ending your A/B tests either too early or too late.
The standard best practice in the conversion optimization industry is to wait until two conditions have been met before ending an A/B test.
First, that a representative sample is obtained. Second, that the winner of the test can be declared with 95% certainty or greater. You can see the latter standard touted here and here and here.
By Peep Laja
conversionxl.com
Honeyweb are your local Conversion marketing experts, contact us to discover how we can help your business.
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