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Honeyweb Blog / Web Site Designers Adelaide

Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.

There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.

12 Google Analytics Custom Reports to Help You Grow Faster

“Statistics are like bikinis. What they reveal is suggestive, but what they conceal is vital,” said Aaron Levenstein, a former professor of business administration at Baruch College. [Tweet It!]

The same is true of your data in Google Analytics. Most of what you spend your time looking at (and re-looking at) is merely suggestive.

12 Google Analytics Custom Reports to Help You Grow Faster

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The 4-Hour Website Optimization Challenge: What Would the Experts Do?

As marketers, the clock always seems to be against us.

So when it comes to conversion optimization, most of us simply don’t have enough hours in the day to plan and execute a proper strategy, even if we do have the necessary skills and resources in place.

This led our team to a simple question: Is it possible to generate a sustainable lift for a website in just a few hours?

The 4-Hour Website Optimization Challenge: What Would the Experts Do?

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Is Egocentric Copy Alienating Your Prospects?

Do you know what the most common advice is for people trying to make new friends? Stop talking about yourself and ask about the other person.

People love to talk about themselves, so by giving into the other person’s desire to do so, you come across as ultimately likeable. 

Well guess what? The same is true of landing page copy.

Is Egocentric Copy Alienating Your Prospects?

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Why Responsive Design Is Not Mobile Optimization (and What to Do About It)

Back in 2014, Jeremy Smith wrote, “Traditional optimization is dead, and in its place is arising a brave new world of mobile conversion optimization.”

I have to disagree. Is mobile conversion optimization a “brave new world”? Yes. Is traditional optimization “dead”? Not by a long shot.

Traditional (i.e. web) optimization and mobile optimization are two separate practices, requiring two separate strategies. One is not replacing the other. Instead, optimizers must learn to master both.

Why Responsive Design Is Not Mobile Optimization (and What to Do About It)

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8 Ways To Measure Satisfaction (and Improve UX)

What is User Experience?

There are many definitions for “user experience.” To keep things concise,NN/g defines it like this: “’User experience’ encompasses all aspects of the end-user’s interaction with the company, its services, and its products.” Continuing, it’s important to distinguish this from UI (user interface). Here’s a quote from Peep further defining UX:

8 Ways To Measure Satisfaction (and Improve UX)

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9 Website Credibility Killers

If your site isn’t credible, you’re certainly scaring off a large amount of would-be buyers. But credibility is quite contextual, and sometimes attempts to add credibility indicators can backfire.

How, then, can we create a web page that inspires trust, not skepticism? That aids a purchase instead of deters it? Credibility is “a measure of how believable and trustworthy your marketing is perceived to be.” Website credibility is derived from many factors, and these always depend on the context of your audience and your execution.

9 Website Credibility Killers

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What to know before starting a website redesign

The design of a website and its functionalities are directly linked to the levels of engagement you'll see. Follow these tips to achieve the results you want from your revamp.

According to a recent eMarketer study, 70 percent of U.S. internet users say that a company's website is the leading factor influencing their purchasing decisions. That being said, it's no surprise that the design of a website and its functionalities are directly linked to the levels of engagement you'll see. Statistics from several eMarketer studies highlight the items most users find important on a website. From design elements to making sure your website is free of errors, here are the top things to consider in order to achieve results from your site

What to know before starting a website redesign

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Contact Us

If you need help with your online marketing, we are offering a completely FREE online marketing strategy session!

Call Steven Hamilton on 0417 871 661, complete the form below to book your FREE strategy session or just send through your enquiry and let's make 2020 your biggest year yet.

Testimonials

"Even before Honeyweb came along, I always believed that internet marketing was a key element in any business hence why I tried to make an effort to keep an email subscriber base. I just didn't know how to make attractive newsletters using plain text emails! Then Honeyweb came along and changed all that. They provided me with a template and an easy to use subscriber management system which I could effectively use to reach my customers. Now, my emails look extremely professional and I am always guaranteed sales after I send out the newsletters because people can look and read about all the new products in my store. Also, one feature I really appreciate is the ability of the Honeyweb system to keep track of who is reading my emails, clicking on links, and bouncing off so I am aware of whats going on. I would definitely recommend Honeyweb to all of my friends if they were looking for a Newsletter system!"

Peter Ti
Eternal Spirit

Steven Hamilton - Honeyweb

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