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Twitter Adds New Video Website Card to Provide More Immersive Ad Experience
Twitter has unveiled a new video ad type which provides a more immersive brand experience direct from your Twitter feed.
Called ‘Video Website Cards’, the new option enables advertisers to connect their video ads to a website, with the ad continuing to play as the website loads.
When clicked on mobile, the video shifts to the top of the screen, with the chosen website opening below it – here’s an example from Jaguar.
By Andrew Hutchinson
socialmediatoday.com
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