Honeyweb Blog / Strategy Marketing
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
A Strategy for Global Sales and Marketing Team Alignment [Podcast]
Jorge Solorio is the Industrial Americas Business Manager at Lubrizol Advanced Materials where he's responsible for marketing and sales for their Corzan product line.
On this episode of the Social Business Engine, Jorge explains how he led a strategic initiative to launch an online destination centered on one dedicated product within a large company.
He also discusses how he is achieving alignment between sales and marketing - and has the results to prove it.
By Bernie Borges
socialmediatoday.com
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![A Strategy for Global Sales and Marketing Team Alignment [Podcast]](https://www.honeyweb.com.au/uploads/blog/shutterstock_391269286.jpg)
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