Honeyweb Blog / Social Marketing
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
How to Manage a PR or Social Media Crisis in 10 Steps [Infographic]
Even if you're 100% confident in your team, even if you think you're in a fairly tame niche, even if you don't have that many followers and you don't think there's a lot of risk
It's absolutely worth having a social media crisis management plan in place.
To help you map out an effective response strategy, the team from Meltwater have put together this infographic of key tips on how to manage a social media crisis.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local social media marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
![How to Manage a PR or Social Media Crisis in 10 Steps [Infographic]](https://www.honeyweb.com.au/uploads/blog/social-media-image-.jpg)
Instagram Publishes New Guide to Help Businesses Make Best Use of the Platform Amid COVID-19
Instagram has published a new COVID-19 playbook for businesses
Which outlines a range of ways in which brands and marketers can make best use of the platform's various tools to help maintain connection with their audiences, and maximize performance, during the global pandemic.
The guide includes both specific tips on what you should be looking to use Instagram's functions for, as well as 'how to' overviews for each element.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local social media marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
The Best Times to Post on Social Media During COVID-19 [Report]
Last month, Sprout Social published its latest listings on the best times to post to each of the major social platforms.
But since then, a lot has changed. The COVID-19 lockdowns have lead to massive increases in social platform usage, and in some cases, significant shifts in when people are active.
Here's what they found - and note that all the time frames listed here are Central Time Zone (CST), though based on the data, these would be largely indicative for local time zones as well.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local social media marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
![The Best Times to Post on Social Media During COVID-19 [Report]](https://www.honeyweb.com.au/uploads/blog/Social-Media%E2%80%99s-Role-in-the-Coronavirus-Pandemic.jpg)
Facebook Ad Scheduling: the Guide Marketers Need
If you’re currently running ads on Facebook or Instagram, you know the wealth of options Facebook Ads Manager provides.
You can choose where your ad is shown, specify incredibly detailed (or incredibly broad) target audiences, and create the visual portion of your ad, all in the same place.
But there’s one tool you may not be using yet: Facebook ad scheduling.
By Animalz
adespresso.com
Honeyweb are your local social media marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
4 Ways COVID-19 is Affecting Millennial and Gen Z Consumers [Infographic]
While the impacts of the COVID-19 pandemic are far-reaching, it's impossible, at this stage, to fully understand
How significant the impact of coronavirus will be on how we livehow we interact, and how we engage with businesses moving forward.
Some trends are immediate - increased panic buying in supermarkets, hand sanitizer selling out, home gym equipment on the rise.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local digital marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
![4 Ways COVID-19 is Affecting Millennial and Gen Z Consumers [Infographic]](https://www.honeyweb.com.au/uploads/blog/960x0_%281%29.jpg)
How to Run Instagram Ads on a Small Budget: 4 Tips
Do you have a limited ad budget?
Wondering how to use your ad spend more wisely on Instagram?
In this article, you’ll discover four ways to make your Instagram ad spend go further.
By Lynsey Fraser
socialmediaexaminer.com
Honeyweb are your local social media marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
The Importance of Personal Branding on Social Media in 2020 [Infographic]
Amid the global lockdowns as a result of the COVID-19 pandemic, many people have found themselves with a lot more time on their hands.
And now may be a good time to do it - while the global economy is taking a massive hit, which will have long-reaching implications, digital platforms are seeing higher engagement rates than ever.
That could provide an opportunity to get your thoughts out there, and to build your profile with a captive audience.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local social media marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
![The Importance of Personal Branding on Social Media in 2020 [Infographic]](https://www.honeyweb.com.au/uploads/blog/personal-branding.png)
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