Honeyweb Blog / Martech Chart
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MarTech Chart: Biggest technology innovation challenges
Technology has become critical to marketing success.
But most marketers are not technologists by trade — they’re creatives, strategists and relationship builders. Simply put, technology does not come natural to them.
Read on to see which challenges loomed the largest, along with advice from your peers about how to overcome these challenges.
By Daniel Burstein
marketingsherpa.com
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