Honeyweb Blog / Lead Gen Fulcrum
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
The Lead Gen Fulcrum: 22 case studies to help you optimize for maximum perceived value
A customer often perceives the value of an offer differently from the marketer.
This can be illustrated with the Lead Gen Fulcrum where the customer’s perceived value of your offer is on one side of the fulcrum and the customer’s perceived cost of that offer on the other end.
This is a great resource to have on hand for improving your own webpages.
By Linda Johnson
marketingexperiments.com
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