Honeyweb Blog / Hypothesis
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
The Hypothesis And The Modern-Day Marketer
On the surface, the words “hypothesis” and “marketing” seem like they would never be in the same sentence, let alone the same paragraph.
Hypotheses are for scientists with fancy lab coats on, right?
I totally understand this perspective because, unless A/B Testing CRO (conversion rate optimization) is part of your company’s culture, you may ask yourself, “Where would I ever use a hypothesis in my daily activities?”
By Adam Lapp
marketingexperiments.com
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