Honeyweb Blog / Facebook Advertising
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Facebook Retargeting Spend Increases: New Research
Want to see a higher ROI from Facebook? Have you considered Facebook retargeting ads?
Facebook retargeting allows you to reach your website visitors via custom ads on Facebook.
In this article you’ll discover recent findings from studies focused on Facebook retargeting.
How to Make Better Facebook Video Ads
Have you tried Facebook video ads? Looking for better ways to connect with your Facebook audience?
Small adjustments to the way you design and target your Facebook video ads can increase your engagement and conversions.
In this article you’ll discover seven tips to improve your Facebook video ads.
4 things you can learn about your competitors on Facebook
Savvy marketers have always used their competitors' activities as a way of building up industry intelligence. By analyzing even a few of your competitors, in a year's time you'll be privy to significantly more information about engagement levels, brand positionings, and audience preferences than if you were to scour only your own company's activities.
Each marketer's Facebook page produces a wealth of information, publicly available through the Facebook API. In this article, we're going to take a look at some of the data, and how you can view and interpret findings to augment your industry knowledge and maximize the social media impact of your brand.
How to Use Facebook Notes for Marketing
Do you want to publish longer posts on Facebook? Have you tried Facebook Notes?
Facebook Notes now lets profile owners add a cover image, format text and resize photos, then share their notes with anyone.
In this article you’ll discover how to create Facebook Notes and use them in your marketing mix.
Who Will Win The Online Advertising War: Facebook Or Google?
Facebook’s undisputed victory in ad personalisation is driving Google to make changes to its advertising business, according to Adobe Digital Index’s “Q3 Digital Advertising & Social Intelligence Report.”
Google’s recent release of Customer Match–a new tool that helps advertisers personalize display ads based on historic search data–is a direct response to consumers’ finding Facebook ads (51 per cent) more relevant than Google’s display ads, the majority of which run on YouTube (17 per cent), ADI posited. Google+ (6 per cent) and Pinterest (6 per cent) were the next-best rated, so Google is undoubtedly feeling the heat.
“Facebook ad click-through rates rose 35 per cent year over year, indicating that targeting efforts are paying off,” said Tamara Gaffney, principal analyst at ADI. “Marketers are using the platform more, and impressions are rebounding.”
Facebook Update Puts More Pressure On Brands
Carat social manager, Alexander Southwick, discusses the repercussions for brands of Facebook’s latest ‘Pages’ update.
Facebook has recently announced an update to Pages on mobile devices with the intent of empowering businesses with a better mobile presence, but brands beware, this may come at a cost.
How to Use Facebook Insights to Improve Your Engagement
Do you have a content strategy for your Facebook Page? Want to know which types of content work best?
A deep dive into Facebook Insights helps you identify which content drives people to engage.
In this article I’ll share how to find your best content using Facebook Insights.
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