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Honeyweb Blog / Facebook Advertising

Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.

There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.

17 Tips for Successful Facebook Contests

Are you planning a Facebook contest? Want to make sure it’s a success?

An easy-to-follow checklist of tips and best practices will help you launch Facebook contests your audience will love.

In this article I’ll share 17 tips to make your Facebook contest a success.

17 Tips for Successful Facebook Contests

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Facebook Updates News Feed to Factor in Additional Cues on Post Rankings

Admit it, you get a little shiver of fear every time Facebook announces a tweak to their notorious News Feed algorithm. It’s okay to admit to it, a great many brands see the majority of their referral traffic coming from Zuckerberg’s social behemoth, it’s only natural to approach any change or tweak in their sharing system with a hint of trepidation.

Today, Facebook’s announced a new update to how the News Feed works, this time focusing on the strength of the signals which determine where stories rank in the News Feed for certain users. And it’s an interesting one, as explained by Facebook.

Facebook Updates News Feed to Factor in Additional Cues on Post Rankings

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Facebook Audience Optimization: What Marketers Need to Know

Do you have a Facebook page? Do you want more organic engagement for your posts?

Facebook recently added a feature to let you specify the audiences most likely to engage with each Facebook page post, based on interests.

In this post I’ll show you how to use the new Facebook Audience Optimization feature to increase engagement for your Facebook page posts with specific audiences.

Facebook Audience Optimization: What Marketers Need to Know

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Facebook Launches Real-Time ‘Sports Stadium’ For Sport Fans

Facebook has launched a dedicated place for sports nerds to congregate and talk about balls; the Facebook Sports Stadium lets fans to celebrate, commiserate and talk trash with their friends and other sports fans.

Facebook’s product manager Steve Kafka said in a press release“Sports is a global interest that connects people around the world. This product makes connecting over sports more fun and engaging, and we will continue listening to feedback to make it even better.”

Facebook Launches Real-Time ‘Sports Stadium’ For Sport Fans

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The Facebook Features Small Businesses Need To Know In 2016

Predicting the future in the ever changing world of digital marketing can be a tricky challenge, but one thing businesses can be certain of is that social media platforms will continue to find new ways to generate revenue, says SponsoredLinX CEO Ben Bradshaw.

In 2016, all of the major social networking sites will introduce new features designed to entice potential advertisers. With so many options available, confused businesses may be wondering where they should invest their marketing budget.

The Facebook Features Small Businesses Need To Know In 2016

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9 Facebook Ad Campaign Examples Critiqued for Conversion

So you’re running a Facebook ad campaign. You’ve created the best Facebook ad your client or company has ever seen: eye-catching photos, the world’s best copy, click-worthy headlines and on-point targeting.

Now, you sit and wait. But as time goes by, you notice that you’re getting a high number of clicks but only a small number of conversions. These aren’t the results you expected. Your Facebook ad’s potential has gone up in smoke.

9 Facebook Ad Campaign Examples Critiqued for Conversion

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How B2B Marketers Use Facebook to Reach Customers

Is your business struggling to connect with other businesses on Facebook? Need some ideas to spark your imagination?

In this article you’ll discover nine ways B2B marketers can use Facebook to connect with customers.

How B2B Marketers Use Facebook to Reach Customers

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