Honeyweb Blog / Data Marketing
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
We Must Treat Data As A Precious Gift”, Says Woolies Exec
Sure, data-driven marketing is the future, but according to a Woolworths executive, it is most powerful when used for good, and for good only.
Ingrid Maes is the director of loyalty, data and direct media at Woolworths, and at the ADMA Data Day, she blew the audience’s minds with the way Woolworths uses artificial intelligence (AI) for marketing purposes.
There’s no doubt that AI is a drastic change for the industry – personalised videos are a far cry from the days of flyers and door-knocking.
By Lauren Croft
bandt.com.au
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