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Honeyweb Blog / Conversion Lessons

Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.

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Get to Yes: Three conversion lessons learned from an FBI hostage negotiation

Not too long ago, the aunt of a prominent Haitian political figure was kidnapped and held for a $150,000 ransom demand.

Hostage negotiator Chris Voss managed to convince the hostage-takers to release her for just $4751 dollars and a CD player. So how did he do it?

In this video, pointing out three lessons that business owners, marketers — and anyone else who needs to negotiate a deal — can learn to increase conversion.

By Linda Johnson
marketingexperiments.com

Honeyweb are your local website marketing experts, contact us to discover how we can help your business.

Get to Yes: Three conversion lessons learned from an FBI hostage negotiation

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