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Honeyweb Blog / Conversion Lessons

Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.

There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.

Get to Yes: Three conversion lessons learned from an FBI hostage negotiation

Not too long ago, the aunt of a prominent Haitian political figure was kidnapped and held for a $150,000 ransom demand.

Hostage negotiator Chris Voss managed to convince the hostage-takers to release her for just $4751 dollars and a CD player. So how did he do it?

In this video, pointing out three lessons that business owners, marketers — and anyone else who needs to negotiate a deal — can learn to increase conversion.

By Linda Johnson

Honeyweb are your local website marketing experts, contact us to discover how we can help your business.

Get to Yes: Three conversion lessons learned from an FBI hostage negotiation


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