Honeyweb Blog / Conversion Lessons
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Get to Yes: Three conversion lessons learned from an FBI hostage negotiation
Not too long ago, the aunt of a prominent Haitian political figure was kidnapped and held for a $150,000 ransom demand.
Hostage negotiator Chris Voss managed to convince the hostage-takers to release her for just $4751 dollars and a CD player. So how did he do it?
In this video, pointing out three lessons that business owners, marketers — and anyone else who needs to negotiate a deal — can learn to increase conversion.
By Linda Johnson
marketingexperiments.com
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